2017 Marketing Trends Your Business Should Follow
Friday, March 10, 2017, 6:00 AM | Leave Comment
If you’re a small business owner you know just how important marketing is, and getting your business noticed shouldn’t be too difficult with the rise in marketing tactics during the last couple of years.
You just have to make sure you stay up-to-date with new marketing trends and make the most of them.
We have come up with 5 of these trends that are guaranteed to be unrivalled in 2017. Make sure you check them all out.
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Going Mobile
Every single business without a mobile-optimized website is already falling behind. We are all using smartphones and tablets today, and having a website that can easily be reached by mobile-users is always a big plus.
In fact, with 4.8 billion people using mobile phones, it might be the right time to not only make your website mobile-friendly, but focus on smartphone and tablet users and create a mobile-centric website for your business as well. This means that offering your customers a mobile app designed especially for your business can do wonders for your marketing presence.
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Hiring Influencers
Influencers are another big thing in today’s world of marketing. Word-of-mouth is something that’s always going to bring you new customers, especially when there are influencers spreading the word about your business.
But influencers aren’t only those who talk about your business – they’re also supposed to attend all of your events, and give away promotional items to the potential customers.
It’s always a good idea to hire influencers with a popular website or blog since they’re guaranteed to be able to reach wide audience.
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Streaming Live Videos
Streaming live videos to your customers is now easier than ever. And the best thing about it is that anyone with a smartphone, tablet, or PC can easily access your live streams.
According to Mark Zuckerberg, ever since May 2016, the use of live videos on Facebook has seen a 4x increase.
Having this in mind, starting to stream live videos seems like a great idea. Just make sure you come up with interesting topics for your videos.
Live streams from your events or interviews with individuals from the big league are always going to attract some interest.
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Using Promotional Products
Ever since promotional products started being used, they’ve been a reliable way for attracting new customers.
And today, there are numerous options when it comes to the promotional products you can give away to your potential customers.
T-shirts, coffee mugs, and key rings have always been popular among businesses that want to get noticed.
And with technology taking over our everyday lives, opting for promotional USB drives or mouse mats with the logo of your business is something you can never go wrong with.
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Sending Emails
Email marketing has been around for a while and it’s still going to be hot in 2017.
It’s one of the best-performing marketing channels in terms of ROI and it has been predicted that the popularity of email marketing is only going to increase.
This is the case because sending personalized emails is a great way to build relationship with your customers and make sure they think of you the next time they look for products or services you offer.
It’s also important to mention that you should never overload your customers with emails since that can get you labelled as a “spammer”.
Staying on top all of these trends is the best way to get your business noticed over the course of this year. Just bear in mind that there are new trends constantly emerging, and you should always put effort into improving your marketing strategies.
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