4 Tips for Matching Your Marketing Tactics to Your Industry
Monday, March 9, 2020, 6:00 AM | Leave Comment
Successful marketing is more than posting pretty pictures online or creating videos that hopefully go viral.
It’s about understanding your industry and finding out the best way to reach consumers who need your type of product or service.
Below are four easy ways to match your marketing tactics to your industry.
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Focus on Branding
Your brand is an expression of your business, your belief system, and your mission. Focus on personalizing your brand so that your target market knows who you are and what you do. You’d be surprised how many brands, regardless of industry, never take the time to invest in personalization. Sadly, they become one of the faceless many, leaving consumers to wonder what they have to offer.
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Create Buyer Personas
Before digital marketing came into play, marketing was as easy as sending out mass mailings about products or services. Everyone, regardless of age, lifestyle choices, and even gender, received the same type of marketing supplement.
While that may have been slightly effective back then, consumers of today expect more. They know they have options, so it’s up to you to personalize their buyer’s journey and only market to people most likely to buy.
Buyer personas allow brands to drill down and only market to those who want what they sell. For instance, if your brand sells streetwear, you need to determine how old the consumer you want is, where they live, what their gender is, and what emotion you want them to feel when they wear it. Household names can market globally, but small businesses need to segment their target audience first prior to scaling.
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Invest in SEO
Marketing and content curation go hand in hand, so it’s important to consider white label SEO to meet your clients’ needs. Building SEO is a complicated process, and if you don’t have the experience to offer it, turning to professionals may be the best option. They’ll be able to help you and your clients, without you having to play catch-up in a constantly evolving field.
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Think About the Future
You also need to create goals. Focus on where you want to be in the future. Research where your chosen industry is headed and how you can stay relevant. Even the most successful brands can fall out of popularity, so staying abreast of both industry changes as well as changes in marketing strategy is important. Take note of which social media platforms are most applicable to your industry.
Your marketing tactics need to suit your brand’s needs. Check out the competition to see how they create content and where their target audience spends their time. The key is never copying.
It’s more about emulating the same type of marketing strategy of bigger, more successful brands. With a little hard work, your brand will be the one everyone is looking at for guidance.
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