5 Best Employer Branding Practices

Monday, January 7, 2019, 6:00 AM | Leave Comment

A strong employer brand is the answer to the question that every job seeker asks – Why should I choose to work for this company?

The employer brand is what makes a company stand out amongst the many employers in the job market. A powerful employer brand automatically attracts competent people, thus doing much of the work of recruitment. It is thus important that employers maintain a favorable image.

However, employer branding is no cakewalk. Companies need to put in consistent efforts to attract top talent.

Below are five effective ways of creating a power-packed employer brand.

5 Best Employer Branding Practices

  1. Build a Strategy

    Establish a clear strategy that will dictate your employer branding efforts. A clear set of objectives will translate into calculated steps. A ‘systems-thinking’ is also important i.e. to recognize how different decisions taken together influence each other. Companies should also look at constantly refining their strategies with the help of big data analysis. This gives a macro view of the nature of fluctuating relationships between different sets of data.

  2. Involve Existing Employees

    Employer branding can be highly successful if it involves your existing employees. They must actively participate in reviewing their employer online and engage on social media platforms. This also promotes transparency and communication which ensures everyone’s efforts are directed towards the same goal.

  3. Make Your Presence Felt Online

    This is extremely necessary to keep up with the modern times. The fact that everything is on the Internet and is easily accessible from anywhere in the world means your company can truly leverage the power of the web. Digitalising the company’s strategy includes making the company’s website an important source of information and advertising job openings on popular job portals. These are the two places where most potential candidates today begin their job search. Social media platforms also communicate the company’s culture. Modern employees are also more likely to rate a company based on how tech-savvy it appears to be.

  4. Peripheral Factors That Affect Employer Branding

    There are various external factors that indirectly influence employer branding. For example, how efficient is a company in meeting deadlines? These externalities also include political factors. For instance, shifting certain processes of business offshore may reap excellent financial profits, but this may have an adverse impact on how the company is perceived where it was originally based.

  5. Corporate Social Responsibility (CSR)

    Genuine efforts at fulfilling corporate social responsibility greatly enhance people’s impression of a company. To begin with, a company can simply start by adopting an environmental-friendly policy at the workplace. This can later extend to monetary donations and volunteering. Apart from the obvious benefit of enhancing the company’s public image, it also attracts the media’s attention. It is a great way to engage employees in a common activity, thereby boosting the work culture. Thus, creating such a vibrant culture is useful for employer branding.

Employer Branding is beneficial to a company if done in the right manner. The above-mentioned points are some of the aspects that a company needs to work on to strengthen their employer brand. A strong employer brand is sure to attract talented candidates giving you a robust workforce and ensuring that you have that edge over your competitors.


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