5 Lead Management Strategies You Should Be Using
Monday, December 23, 2013, 1:00 AM | Leave Comment
Managing your corporate leads is critical in creating a sales funnel that is never empty. You will find a lot of advice at expert sites like Entrepreneur.com on how to best maximize your sales leads, but there are five particular strategies that every company should employ to get the most from their prospects.
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Assign Priorities To Each Lead
Not every sales lead you have is a good one, but that does not mean that they should not be contacted. As you go through your leads, you need to create a system that rates leads on their usefulness and their potential for turning into paying customers. You can assign a number system and use that to rate and organize your leads.
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Get Everyone Involved In Lead Management
As your sales staff goes through the process of qualifying and contacting leads, these leads will have exposure to other parts of the company. For example, many prospects will call your customer service department just to see what kind of service you offer before they decide to do business with you.
That is why you should share the leads with customer service, marketing and any other department that may come into contact with them so that comprehensive information can be assigned to each lead.
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Have A Conversion Path
Professionals such as the experts at DentalMarketing.net understand the importance of converting a lead into a customer. If you do not have a defined method of transitioning prospects into customers, then that makes the process much more difficult. Start leads off as prospects and then define the steps you will take to turn each prospect into a customer.
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Stay In Contact With Leads
Each customer will have a different timetable it will use to make a buying decision. Use your conversion path to indicate where in the process a lead is and then stay in contact with those leads until the process is complete. Just because a certain percentage of your leads only take a few weeks to become clients does not mean that all leads will transition that quickly.
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Investigate New Technology
The constant evolution of technology is changing the way we do business and changing the way we manage our leads. It is critically important that your company stay up to date on the latest lead management technology and implement changes that will improve your business.
Lead management is the first step in creating a successful sales process. It is extremely important that your company take lead management seriously and that you utilize the tools at your disposal to turn prospects into customers.
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