5 Tips to Design a Beautiful and Performance-Driven Website

Friday, October 18, 2019, 6:00 AM | Leave Comment

It’s an online world out there, and if your business doesn’t have a website, then you might as well close up shop. It might sound a bit dramatic, but the fact of the matter is that a website is nowadays a brand’s identity, its storefront, and the first thing potential customers look for when they hear about you.

Okay, so you know that you absolutely need a website, now what? How do you go about the cumbersome task of designing a site that will attract attention, rank high on Google, and deliver the results you want?

Keep in mind that launching a website doesn’t have to be a costly process, but it’s a great way to promote your business without breaking the bank. That said, you will need to design your site around performance, SEO, and aesthetics if you are achieve your goals, so let’s take a look at the five key design tips that will propel your company forward in the online world.

5 Tips to Design a Beautiful and Performance-Driven Website 1
Photo by William Iven on Unsplash

  1. The importance of your color scheme

    First things first, let’s address the common problem and pain-point business leaders face when brainstorming their new website: the color scheme. As you might have heard already, colors play an important role in shaping consumer trends and mindsets, so choosing the right color scheme for your brand’s identity as well as your website should be one of your top priorities.

    It’s important to choose your dominant color. This is the color that will create that initial emotional response when a customer lands on your site, so you need to make it count. The hue you choose will depend on your scope of work and field, and the emotions you’re hoping to evoke.

    For example, green represents health, nature, and tranquility. Yellow is joyful and young, representing optimism. Orange is associated with creativity and enthusiasm, while red is passionate and energetic. Pink is sweet and innocent, but purple portrays royalty, wealth and success. On the other hand, blue instills trust, stability, and a sense of calm. Gray is simple and futuristic, while black represents power, luxury, and elegance.

    5 Tips to Design a Beautiful and Performance-Driven Website 2
    Image by garageband from Pixabay

  2. Choosing the ideal platform for your site

    Nowadays, there’s a whole host of free and not-so-free website platforms you can choose from, with WordPress arguably being the most popular of the bunch. That said, you need to be able to choose the right platform according to your company’s needs and scope of work, as well as your long-term goals. For example, WordPress was envisioned as the perfect blogging platform, and it serves that purpose well. With the right theme, you will be able to combine performance and aesthetics into an appealing package.

    On the other hand, if you’re launching an Ecommerce store, there are far better options out there, such as Shopify or Magento, offering unique features and perks that will help you optimize your site for top performance. This is especially important when you reach a high number of daily visitors, so that the performance of the site doesn’t suffer as a result of high traffic and cumbersome product pages.

  3. Analyzing and choosing a hosting plan

    And speaking of performance, it’s important that you compare various hosting options in order to find the right plan for your current and long-term needs, in order to ensure maximum uptime, enjoy the best security measures and non-stop support, and of course, provide a seamless browsing experience to your visitors.

    This is why choosing the right web hosting package can mean all the difference, as all of these and many other important factors will greatly influence your long-term ranking in the SERPs, as well as your brand’s reputation in the competitive industry. Choose the wrong hosting plan, though, and you can expect all of your metrics to go down as a result.

    Image by PublicDomainPictures from Pixabay 3
    Image by PublicDomainPictures from Pixabay

  4. Building a compelling brand identity

    Of course, to create a truly unique website experience for your audience, you need to build a compelling brand identity that will make your business stand out in your field. There’s not much use for a flashy website if you don’t have the unique brand values, personality, tone of voice, and visual elements that will build a deeper bond with your visitors and inspire them to become your loyal brand advocates. Combining an amazing brand identity with the right color scheme, avoiding issues with your hosting service, and integrating SEO elements is, therefore, the right way towards building a great website.

  5. Optimizing for people and search engines

    And speaking of SEO integration, you need to optimize your site for search engines in order to rank higher in all relevant search results, and put your business on the online map. Now, there are many factors that go into great SEO, so be sure to employ all effective strategies such as mobile optimization, website speed, technical SEO, content creation and optimization, link building, and more.

In closing

To build an amazing website in the increasingly-competitive digital world, you have to combine form with function in order to create an amazing user experience, while at the same time dazzling the search engines. With these tips in mind, go ahead and build a website that will instill trust in your customers, and improve your brand’s standing in the industry.

Author BIO

Bily Bum is an electrical engineer, tech, and gaming fan with 15 years of experience in the technology world. He is also a contributor on site Technivorz.

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