Friday, June 20, 2014, AM | Leave Comment
More and more economists agree that the economy is on its path to recovery. This might be a great time for some folks to think about starting a business. Whether the U.S. is still the land of opportunity or not, there are still many ways to find your niche market, work at it and make it a success.
America, Europe and Japan are the biggest market places on the world stage that can make or break the success of your business.
Majority of the products and services offered by big businesses are targeted towards the mainstream population of the world. They target everyone living on this earth. One big example is Wal-Mart.
Sometimes, an idea comes to mind that you are not even thinking about it. Other times, you have to look for an opportunity that others have neglected in a certain market. Below are five strategies to look into as how best you can explore to start your own business.
Find under-served niche market
To be creative and successful, you must look for a niche market that big businesses have neglected and consequently are underserved. If you go to a big store like Wal-Mart, you might not find what you are looking for. The “missing link” can be your niche market.
Look for and find a new trend
A new trend does not necessarily belong to the younger folks, even though catering to them can be a huge success. Trends among folks change every so many years. Study and observe and be on a lookout for new trends. You can take advantage of new opportunities when you see the first signs and develop products to meet emerging demand.
Ignore when someone says “it has been done before”
So what if it has been done before. You can make it better with a new approach, a new design. America itself is a huge market. If you sell your services to the world, Internet is a humongous market place that you can take advantage of. If you search on the Internet, you will find so-called best practices of your industry. You don’t always necessarily have to follow them.
Explore your competitor’s weakness
Explore your primary competitor’s weakness, improve upon it and turn it into your strength. Identify the vacuum created by their shortcomings and fill it with your service and product with the best quality and customer service. Talk to prospective customers and listen closely to their suggestions. Find ways to make these deficiencies your own company’s strengths.
Follow your own instinct
Entrepreneurs most likely will shun conventional wisdom. They tend to follow their gut feeling. A wise man once said: “The most successful, independent-minded entrepreneurs develop and learn how to trust their intuitive powers.” How true!
In a Nutshell
You can follow one of the strategies mentioned above or like I said just follow your own gut feeling and your own instinct. You can cater to a chosen few in America but with access available to the Internet, why stop at the U.S. There are like-minded folks all over the world.