6 Key Investments to Scale Your Small Business

Monday, November 19, 2018, 6:00 AM | Leave Comment

Success does not come easy and it hinges on sound financial decisions.

Like it or not, it is not enough to just be frugal and keep spending check. You need to spend money in order to earn money.

Here, you can draw lessons from some of the most accomplished business champions of today, who have already blazed the trail. Like them, you need to take active steps to nurture and grow your business. Namely, if you are serious about advancing by leaps and bounds towards your set goals, wearing many different hats is a necessity more than anything else.

6 Key Investments to Scale Your Small Business
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  1. Marketing

    Smart marketing gives small businesses a real fighting chance in a crowded market. They can make a name for themselves, get their offerings in front of their target audience and escape the grim fate of anonymity. An increasing number of entrepreneurs are awakening to this reality and ramping up spending on marketing consultancy, technology, and expertise. These investments pay dividends in the long run, letting small businesses make waves on booming online and traditional channels. To reap maximum benefits, come up with a comprehensive marketing strategy.

  2. Sales funnel

    Furthermore, ponder building a sales funnel with lead magnets. To get the ball rolling, identify, qualify and segment your prospects. Arrest their attention right away at the top of the funnel and offer them enough incentives to keep going further down. Develop a deeper understanding of your cost-per-acquisition and engage in extensive split-testing to optimize the funnel and its different layers. Capture as many prospects as you can and lead them from initial awareness toward the end of the journey— a purchase. Never stop learning and improving in this department.

  3. Customer service

    It is surprising how many small businesses overlook customer experience and service as vehicles for success. This is a shame because, in these areas, they can actually surpass big corporations. Therefore, get to know your audience, stay in touch with it around the clock, and add value to people’s lives. The options and tools are limitless. Invest in chatbots to complement efforts by human representatives. Opt for versatile packages such as Orange fixed and mobile lines. Enable self-service via forums and FAQ sections. Gather consumer feedback via surveys, live chat, analytics, email, and other tools.

  4. Workforce

    People are the glue that holds businesses together. Not only that but having a strong and motivated team gives companies in their infancy a real edge. The problem here is that you can have only so many people on the payroll to avoid breaking the bank. Fortunately, there are ways to navigate around this hurdle. For instance, hire commission-based sales representatives or outsource digital marketing to trusted experts. Take advantage of flexible work arrangements and telecommuting to reduce overhead. Get creative when it comes to ways of attracting and retaining top talent.

  5. Tech tools of the trade

    As businesses grow, operations get more complex and challenges amass. To overcome these roadblocks, a small business must make the most of modern technology. Most notably, business automation is reshaping various mundane and repetitive processes, saving a tremendous amount of time and money and making your life way easier. From social media posting to accounting, there is no shortage of tasks you can let computer algorithms handle. Beyond that, you may use technology to drive efficiency in almost any facet of running a business. So, ensure your company runs like a well-oiled machine.

  6. Digital presence

    Establishing a strong digital presence is no longer an optional luxury— it is the name of the game. Most businesses choose one or more of the following: social media, blog and website. It is a relatively small and low-risk investment that tends to pay off multiple times over. Once it drives traffic, convert it into sales, spread brand awareness, and build a reputation. To make it happen, you cannot overlook one vital component— SEO. This strategy holds the potential to take your visibility to the next level. In other words, it allows you to score a better position in SERPs.


Financial investments can make or break your whole business. To successfully navigate the market waters, carefully weigh the risk factors and benefits of each decision. Set tangible goals and figure out ways to deal with complexities that can weigh you down and inhibit growth. Learn more about and delight your customers. Tap into automation to streamline processes and improve efficiency across the board. Welcome the right people onboard. All in all, you have to master the art of scaling and growing your business. It is time to get ahead of the curve.

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