6 Ways to Make Your Brand Social Media-Friendly
Thursday, March 14, 2019, 6:00 AM | Leave Comment
Any brand can have a formidable presence on social media, however, what if you had the privilege of tailoring your business so that it’s social media-friendly from the very start?
Keep in mind that this isn’t nearly as complex as it may sound and with just a bit of coordination and careful planning, you can achieve this in the simplest manner possible.
Of course, this has nothing to do with brand markings, visual traits and slogans, seeing as how these aren’t necessarily affected by the medium through which they’re spread.
However, here are some practices that can make all your branding efforts on social media appear as organic as possible.
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Prepare for a series
The first thing you need to understand is the fact that your audience needs continuity. One of the best ways to offer it to them is through a series that you’ll publish on a daily, weekly or a monthly basis. This can become a cornerstone of your early content marketing strategy. However, you need to figure out the best way to make these “episodes” fit a certain sequence. The simplest way to pull this off is to hint to the next topic in the conclusion, thus giving your audience one more reason to anticipate your future posts.
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Address your audience directly
The next thing you need to practice is the AMA (ask me anything) format, which is even more effective when hosted on a livestream. If you fear this kind of spontaneity, you can always make a compromise and give your audience the chance to ask questions weeks in advance, so that you can prepare properly and cover as many questions as possible. The advantage of this is the fact that you’ll get to avoid the chaos of livestream chat, at least partially. In other words, you get the best of both worlds, seeing as how you A) get to prepare for the questions and B) maintain the illusion of spontaneity that your audience will know to appreciate.
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Get to know your audience
In order for any strategy to work, you need to know who it is turned towards. Therefore, you need to start with some simple market analysis. Keep in mind, nonetheless, that for a more elaborate demographic study, you’ll have to turn to experts. It’s even more effective if you were to look for a local branding agency, seeing as how they will know the market that you’re aiming at inside and out. For instance, for your Victoria-based business, collaboration with a brand agency from Melbourne is a most definite must.
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Influence instead of follower number
When you start building your presence on social media, you’ll have to start collaborating with some influencers. The biggest problem with this lies in the fact that inexperienced social media marketers overestimate vanity metrics such as a number of followers. In reality, you should focus on social media influence instead and this is where a micro influencer can outperform a macro influencer by quite a bit. In order to measure this, however, what you’ll need is an adequate platform and there’s a wide selection for you to choose from. Most importantly, the influencer you choose to work with needs to be relevant to your niche.
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Explore popular formats
In order to make a brand presence that is truly social media-friendly, you need to look for content formats that are popular on these networks, yet, underused by major brands and companies. We’re mostly talking about memes, cartoons and tutorials. Sure, memes are mostly popular with millennial and teen audiences but, when used properly, they can resound just as strongly with a tad older demographic. It mostly depends on its content and the format is merely a vessel for delivering this in a somewhat simpler manner.
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Ask for tags
In the end, the tag system on social networks can be used to create a much more cost-effective refer-a-friend program. First of all, all you have to do in this scenario is to ask and have numerous people tag their friends to your post, thus spreading the word of your brand completely free of charge. Sure, people drawn in this way aren’t necessarily qualified leads, yet, of all their social network friends, there’s a reason why followers of your brand decided to tag these people. This means that this probability isn’t that low either.
Conclusion
With these six simple methods, your brand presence on social networks will get a substantial boost in both scope and quality. Of course, the specifics depend on your industry, corporate culture and aims, nonetheless, by knowing all the basics, you’ll have a much easier job appealing to your audience.
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Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.
