Monday, July 18, 2016, PM | Leave Comment
Promotional events are a fun way to let people know about your brand or to launch a new product, but planning a promotional event can be quite stressful, especially if you’ve never held one before.
Don’t worry, I’m here to help.
Read on for 8 things that every successful promotional party needs to have.
Every promotional event needs to have tasty food and beverages for your guests.
There are many ways that you can handle this, from bringing out a couple of food trucks to buying food yourself from local bakeries or stores like Sam’s Club and Costco.
Just make sure that before you purchase any food for you event you do a taste test to make sure that the food actually tastes good.
If you’re having a hard time choosing what food to provide, it may be a wise idea to consider the season, as this blog suggests, and serve food that you find readily available at the supermarket.
While you don’t have to have a dance floor at your event (although that might be a fun idea), you do need to have music playing in the background to set the mood.
Carefully select your tunes based on how you want your promotional event to feel.
If you want your event to have a fun, modern feel, play the top 100 on the radio, but if you want to appeal to an older crowd, consider using hits from decades past, and of course, if you want to have a calm, relaxing event, classical music is always a good choice.
It may be fun to hire a DJ to control the feel of the event, or even a live band if you’d like to spice things up a bit.
Every promotional party needs promotional products, or free swag, for attendees to take home. These people will then become walking billboards as they wear or use your swag.
T-shirts are always a popular favorite, as are water bottles, reusable bags, lanyards, mint tins, battery power banks, journals, sunglasses, chapstick, and backpacks.
Find something that fits your brand, and put it in fun little swag bags for your event attendees.
Whenever possible, provide product samples for event attendees to test out.
If it is something small that guests can take home, excellent, but if not (your product is something large or expensive), have one on the floor so that people can touch it, feel it, and try it out.
Studies have shown that if you touch something, you’re more likely to buy it, so if you have product samples, the more likely people are to fall in love with your brand and buy it later.
It is important that everything at your event advertises your brand — including your decor. This blog suggests using the same color palette as your logo in your decorating.
Use these colors in your tablecloths, napkins, drinks, balloons, etc. Look for locations that you can organically place your logo around the event.
f you have any banners, boxes, etc. display your logo proudly on them for attendees to see. Don’t be afraid to remind people who you are.
Coupons and Sales
A great way to incentivize event attendees to engage with your brand is to offer a sale if they buy your products or services that day.
You can give them a coupon to take home, but they are more likely to buy at the event than later.
If you are launching a product that isn’t in yet, you can offer a special promotional pre-sale price, and free shipping (everyone loves free shipping).
You guest attendees may need to wait a few weeks for the product, but they will be excited about the deal.
One of the most important things to have at your promotional event are brand ambassadors.
You need knowledgeable people walking around to answer people’s questions, give demos, and to sell your brand.
Without these people, your event will be a waste. Attendees need to know who they can talk to about the promotions, so make sure that your brand ambassadors have similar outfits, and a company shirt so that they stand out from the crowd.
A Contingency Plan
You need to have a backup plan in case anything goes wrong. What if the sound system fails? What if it rains and your event was supposed to be outside? What if more people show up than expected? What if fewer people show up than expected? What if the caterers don’t show up?
Take time to imagine your event, and come up with possible problems, and of course, possible solutions.
This article is written By: Darci Maxwell.