Saturday, September 19, 2015, AM | 1 Comment
Posting videos on Social Media has become second nature for just about everyone. As the industry continues to grow, so does the presence and significance of instant video.
Facebook is currently making huge changes to get ahead of the video posting game, which means it’s more important than ever to know how to post video directly to your Facebook page.
Here are a few tips to put you ahead of the game and get your Facebook videos the widest possible reach.
Post At The Right Time
The time you choose to post can make or break your Facebook video.
It determines whether your video gets a wide organic reach or no views, likes, or shares to speak of. Knowing the right time to post your video all depends on your audience.
It requires you to know your audience’s habits and when they engage with social media. If you are posting a video for a physical therapy or fitness page, for example, you’ll probably want to post in the morning, whereas a video geared toward young adults may fare better late at night.
It may take some time and experimentation to figure out when you get the most views, but the effort will pay off in the long run.
Post native videos to Facebook
Up until recently, Facebook’s primary source of video traffic has been YouTube, but now that they’re breaking into the video upload biz in a big way, Facebook’s algorithm favors native videos for organic reach.
This is one reason among many why you should start uploading videos directly onto Facebook instead of re-posting a YouTube video.
You’ll also have more video promotions options (which we’ll discuss later), and be able to track the analytics more fully.
Click here for more info on Facebook’s revamped video service.
Provide Useful Information In the Video
If you’re promoting a Facebook video for a business, organization, or any other entrepreneurial reason, providing viable information in the video itself is a great way to make sure your audience gets the information you want them to.
Having your logo, contact info, and a call to action appear at the beginning or end of a well-made video puts your message directly where the viewer is most likely to see it.
Have a Featured Video On Your Page
The “Call-to-Action” button is one of the best new features Facebook has to offer for any business or marketing page.
It gives users a chance to drive their traffic toward specific material and gives potential customers more direct access to helpful options.
Among the 7 calls-to-action you can use for your button is the “Watch Video” option. This gives you the opportunity to feature a video so it’s the first thing your audience will experience on your Facebook page.
Create a Video Playlist
If you have a significant amount of video content, a video playlist is the best way to make sure it gets the exposure you want.
With a playlist, you have more control over how people experience your content, and you’ll be more able to direct their attention toward your goals.
Keep Your Video Short and Simple
Social media users have short attention spans that keep getting shorter. Keep your video short, sweet, and simple.
Try to tell your story with precision, eliminate the fluff, and be strategic about providing the information in a short and simple way as well.
It’s the only way you’re going to get through to people as they whizz through their Facebook feed.
Provide a Useful Link
Invite people to experience more of what they’ve seen in your video. If you have a successful video, providing a useful link or call-to-action with every video post will help you to keep the viewer’s attention long enough to engage with you in a mutually beneficial way.
It’s Never “Too Soon” to Post
Effective video content isn’t always the most professional content, and professional content isn’t always the most effective.
Don’t feel like you have to wait until you have a budget to pay for a professional video. Get your content out there quick and it’ll pay off.
This doesn’t necessarily mean that quantity is more important than quantity, but it does mean that getting lots of unique video content out there will be better than waiting for a bigger budget in the long run.
Tell a Story
People connect with stories. Show your audience something that connects them with their own human experience.
Promote your product with a story your audience will identify with. Telling a story doesn’t necessarily mean having a traditional narrative in your video.
What it means is incorporating a human element; evoking emotion and creating sights and sounds that remind the viewer that they are interacting with a living world on social media.
This is a guest post authored by Andy Andersen.