Beginners Guide to Selling on Amazon: Tips and Tricks of Keyword Research

Monday, March 6, 2017, 6:00 AM | Leave Comment

If you just started selling on Amazon, you may be looking for strategies on how to improve your product’s listing and ranking on search engine result pages.

You must have heard of SEO (search engine optimization) and the power it holds. SEO determines your products listing which is determined by keywords, long-tails, search volume and the competition.

Keywords describe your content; long-tails describe content as well but widen the search area. Volume and competition determine the strength and the relevance of the keywords or long-tails.

For successful marketing campaigns and higher sales, you must have excellent keyword research strategies and tools. Research tools guide you in selecting the best keywords in your niche. These tools include Google Keyword Planner, Moz’s Keyword Explorer, and Ubersuggest.

Here are some tricks to guide your keyword research:

  1. Learn from affiliate marketers

    Renowned affiliate marketers stay on top of their game by implementing the following three strategies:

    1. Identifying the common problem

    2. Creating targeted content

    3. Recommending solutions through their content

    For this to work, find the highest converting keywords by gauging the keyword density, the search volume, the cost-per-click, and the number of words.

    This moves from ranking the phrase, engaging or educating visitors to conversion. Perhaps you should use Google Auto Suggest for more keyword ideas.

  2. Target opportunity keywords

    Opportunity keywords are the keyword phrases with good search volume, a ranking of between 11 and 20, and a relatively low difficulty score.

    Try this by running organic keyword searches or reports. Filter using position, volume and the degree of difficulty.

    You should also check your competitors before boosting that keyword with backlinks and internal links.

  3. Keyword trends

    For accurate information about keyword trends, visit

    This is a credible Amazon Keyword research tool that lets you dig out comprehensive keyword trends information.

    This tool allows gives you a list of all the right keywords for your niche to sell more products.

  4. Use Dynamic Search Ad Queries

    Leverage the power of Google’s organic web crawling technology through the Dynamic Search Ad Queries (DSA) to determine how to serve ads.

    Standalone DSAs are effective in setting up dynamic ad targets. Google AdWords uses that data to identify your list of product categories.

    Well-indexed sites offer more categories. This information allows you to create your own categories based on URLs or page content.

  5. Get insights from your competitors

    You can learn a lot from your competitors without having to hack their accounts.

    Google keyword planner is one tool that facilitates this. The Keyword Planner lets you drop in the URL of your competitors to see the terms they are using and bidding on.

    You should plug in your competitor’s URL on the ‘Your Landing Page” section. This search provides sets of information about ad groups and keyword ideas.

  6. Shopping Search Query Reports

    These are also called the Search Terms Reports and are effective in keyword generation. They are based on product feeds and Google tracks a list of queries that trigger the ads. It does this by identifying the top-performing search queries and checking the volumes on the Keyword Planner.

In conclusion, these tricks guarantee higher conversion rates for all your listed products. Try them out and increase your revenue.

Author Bio

Sara Newton is a marketing executive at Amazon. She has worked with Amazon for 17 years now. Learn more about Amazon’s keyword inspector and other keyword research strategies on

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