Creating Digital Marketing Campaign for Your Small Business in 2018
Saturday, December 16, 2017, 6:00 AM | Leave Comment
While some of the principles of digital marketing are universally applicable, a campaign for a small business usually has somewhat different short-term objectives than the one made for a major corporation.
First of all, you are working on a tight budget, which means that every single dollar counts.
Second, you need to see some immediate results, seeing as how you may not be around for long if your efforts at marketing fail.
Finally, you need to find a solution to distinguish yourself through creativity because others will have bigger marketing teams, larger marketing budgets and a better network of contacts.
With this in mind and without further ado, here are several tips which may help you create a digital marketing campaign for a small business.
Source: unsplash.com
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Focus on visualization
Due to the fact that the number of mobile users online is at its all-time high, you need to find formats that are more mobile-friendly and use them to your advantage. These formats strongly rely on visualization, which is why videos, diagrams and infographics are more effective than their textual counterparts.
Furthermore, it is well-established that a visual information reaches our brain 60,000 faster than the one we read, which further helps any content you make within this campaign much more effective.
To make the long story short, you may start making a positive first impression even before your audience focuses on what you have to offer.
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Data-oriented design
In the past, it was believed that the beauty of the design is something completely subjective and therefore impossible to quantify.
Modern analytic tools have proven us all wrong. For instance, it is a well-known fact that the most viewed area of the screen is at about 400 pixels from the left margin of the screen.
Apart from this, we also know that a red CTA (call-to-action) button has about 21 percent greater CTR (click-through-rate) than its green counterpart. Because of this, your design needs to be data-driven.
Apart from this, in a world with almost 1.3 billion active websites, you need to find a way to stand out.
According to experts behind Pro Web Design Sydney based company in order to make your website unique in your business hub, it needs to be absolutely breathtaking. Needless to say, this is not a job you can entrust to a layman.
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Employ storytelling techniques
Another thing you need to keep in mind is that in order for your content to appear organic, you need to find an elegant way to turn it into a story.
In fact, you can even resort to a couple of handy storytelling techniques.
The first thing that needs to be done is naming the protagonist. This is what most SMBs get wrong in assuming that their company is the focal point of the narrative, when in fact the focus should be on the client.
Next, you head out to describe a hypothetical problem that your client has and then wrap up the story in which your company takes the action that leads to the problem’s resolution.
Needless to say, a content made in this way can be incredibly immersive.
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Reach out to micro-influencers
The basic division of influencers comes from the number of followers/friends they have on social networks.
Micro-influencers, count followers in tens and hundreds of thousands, while macro-influencers count them in millions.
Still, in some situations, micro-influencers can be even more effective than their more popular counterparts.
Imagine a scenario where you are starting a restaurant. In this particular context, a food blogger with a thousand followers may benefit you more than a beauty blogger with a million. To make this situation even better, it is much easier to reach out to a micro-influencer and it is much easier to afford their services.
The best thing about the above-listed four tips is that they don’t necessarily have to divert you from your previous plans. You still have the full liberty to make every major choice on the way in which you want to portray your brand in public, as well as the final way in all things related to your corporate image.
However, with these four tips alone, you can significantly improve your odds at satisfying those three criterions mentioned in the introduction.
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