Monday, May 16, 2016, AM | 2 Comments
Advertising of products or services in internet is extremely effective and also very competitive. There are several online ways by which you can attract visitors to your website. Pay per click is one of the most popular options along with SEO and SMO.
All the services are targeted to get more visitors and potential customers to your website. Additionally, every business enterprise wants their website to be listed first on the search engines.
Pay per click is simply paid advertisement that includes many search engines. These search engines includes Google, Yahoo, Msn and Bing search bars.
Know the benefits – why professional services
Pay per click is beneficial if you understand monitor the entire process accordingly. Along with it after the end of each marketing campaign, you must also calculate the return on investment and proceed with future campaigns.
One of the greatest advantages of PPC is it increases sales substantially but also it improves the traffic and search results of your website.
The most crucial is the bidding process. It is an auction and you need to have an online bidder who understands the keywords, most used keywords, appropriate keywords as per the campaign and long tail keywords.
The process is tedious and hectic as keyword keeps changing. It is mainly decided by the maximum searches at that particular time. Needless, to say no business enterprises have so much of time and other additional resources to continue the process.
It is best if you can hire an internet marketing company. Not only they will carry out the marketing process but also they will give your measurable statistical results. By judging the results and the time of the year they can also input some new online promotional methods.
Know the logic behind Google ad words
Needless to say Google is the most popular search engine and so every company strives to get the first page’s position in Google’s search bar. The PPC of Google is known as Ad words and it uses the maximum combination of CPC and quality score.
In order to understand what should be your budget for different PPC campaigns, you must first compute the figures of how much traffic you are getting and which are getting converted to sales. The entire process will determine the worth of your site.
You can get the value by dividing the profit percentages you are making from website and redirected website campaigns by the total number of visitors, at particular time of the day.
For example, if you website has made $5000 profits and there are 2, 5000 hits, each visitor is worth 50 cents. Therefore, bringing one visitor to your website is 50 cents multiplied by the number that you want in your website.
The total value should be ideally taken for a definite campaign. The 50 cents merely covers your primary cost but it doesn’t cover than any other costs involved. Moreover, the most popular keywords and keyword phrases will most of the time cost more than 50 cents per click. The only way out is to bid for long tail keywords more and give the proper details.
Usage of Google analytics and Google keyword planner
These are free software programs supports from Google that will help you to plan your marketing campaign. However, these software programs will not update the heat maps of your website and neither the most opted keywords. The results are more generic than detailed.
Here, online marketing companies like Utah SEO Company will yield value driven results. Digital companies have in house coders, programmers, digital analyst who will be working 24*7 for your project. It is advised to outsource your marketing project to incur high profit margins and few losses over the period of time.
To be successful in the bidding war, you should be more tactful than blindly following the analytics. Human behavior changes from time to time and so the keyword bidding. This is because ultimately your customers are the surfers and hence an online marketing company can help you out.
Phillips Cooke is an internet analyst and online marketer. Recently, he is closely working with Utah SEO Company. He also works independently. You can visit his website to gain more information about his services.