Effective E-Mail Marketing Tips to Boost Your Sales
Saturday, September 8, 2018, 6:00 AM | Leave Comment
One of the biggest challenges that the entrepreneurs nowadays face is the lack of in-person customer interaction. To overcome this challenge, email marketing lends a helping hand. It helps in building interpersonal relationships with the customers.
People often fail to understand the power of email marketing as one of the best marketing tools.
According to Direct Marketing Association, the businesses who spent $1 on email marketing, earned $38. Also, they account for more than 23% of the sales.
People who think that email is spammy and an old method of marketing, they are misunderstood and mistaken.
According to many studies, email marketing has helped in boosting the sales much more than that of the social media hulks like Twitter and Facebook.
As an entrepreneur, you need to dive into email marketing if you want to boost up your sales and increase the flow of revenue.
In this article, we will discuss the effective email marketing tips to skyrocket your sales.
Let us start:
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Identify your target audience
The starting point of all the tips of email marketing is finding out your target audience. You need to find out the interest of the audience and then send them the messages accordingly. To know their interests, you first have to analyze what they do, and what interests them.
Sending same email messages to all the subscribers is a big mistake.
Why?
Interests and likings of all cannot be the same. The need of the hour is to take a targeted approach.
The question arises now is how to send the right message and how to make your email content relevant?
Email list segmentation is the answer.
It helps in dividing your emails into small groups. You can make different groups on the basis of gender, age, location and buyer personas. Email list segmentation helps in increasing your sales when you send the messages according to the interests of the groups.
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Keep your emails short and intact
Once the reader opens the email, it is very important to keep him attentive and engaged throughout the mail. Keep your emails short and concise so that the readers don’t get bored. They should clearly get the message that you want to convey. In this way, you will be able to get a better response.
Just explain your offer avoiding all the irrelevant things in the content. Nobody has much time these days that is why you have to keep your emails short and precise without miscommunicating.
Always use bullet points to break your information. It’s easy to read bullet point than reading long paragraphs.
Don’t add multiple calls instead have only one major call to take action per email message.
There is no need to beat around the bust when you can convey the information in a few words.
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Convince the subscribers
Preview text helps in convincing the readers to open the email.
You might be wondering what preview text is.
These are the first few words that the readers can see in their inbox. If you are able to improve and enhance the preview text to convey your message, then it can make a huge difference. It will decide whether the subscribers are going to open the message or not.
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Be regular in sending the emails
Do not hesitate to send regular and consistent emails to the subscribers. It will help in achieving a higher number of sales. But sending emails is not enough.
You need to check the status of your emails daily.
Being spammed in the email list is not less than a nightmare for an email marketer. You need to keep a check on it.
The fear of being accused of the spam is unreasonable for your subscribers. Spamming involves sending out the messages to the people who are not related to you in any way, and they have not given you the permission to send messages to them. You can make a list of loyal subscribers who use to open and read your emails. This way you can send them emails daily or weekly to get more sales.
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Reward your customers
80/20 relationship exists between the revenue and the customers for most of the e-commerce websites. If you have small but loyal customers, then you can generate a significant amount of revenue.
According to Howard Storage World, categorizing the customers into different categories on the basis of their loyalty and commitment and targeting such categories with gift cards helped in increasing their short time revenue by $250000.
Conclusion
Once you practice the above email marketing tips, you will soon see the positive results. Success never comes overnight. Keep on putting efforts and get the best results.
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I’m Jessica Gross. I read and write every day on various topics related to society, culture, academics, business and lifestyle.
Also, I have been working as a guest post writer and an academic consultant for Assignment help for more than a decade. You can catch me on twitter.
