Five Essentials for a Start-Up Business Launching a New Website

Wednesday, October 10, 2018, 6:00 AM | Leave Comment

When launching a new website, continuous marketing and promotion create a buzz around your business pre and post-launch. This helps to quickly build a brand, but it can be difficult to know where to start.

So here are five essential steps that will boost your online presence, drive traffic to your site, and encourage growth from an early stage.

  1. Optimize your site for the search engines

    Search engine optimization (SEO) is a key element in promoting any website, and one that helps you rise up the ranks of Google and other major search engines. It’s an ever-changing discipline, though, so you’ll need to keep up with the changes if you want to enjoy a steady internet ranking.

    Keyword research and link building are two of the main aspects of SEO. You may already have done your research and know which keywords and phrases to target, but it’s also important not to pack your website with too many as you might be penalized.

    Link building involves placing content with a link back to your own site on quality, authoritative websites relevant to your industry. This is a long-term strategy that takes time to establish, but when done consistently, can considerably boost search engine rankings.

  2. Use social media to the fullest

    Social media is a straightforward and inexpensive way to reach both a global audience and your local market. Twitter, Facebook, LinkedIn, Pinterest, and Instagram, are all used by businesses to connect with customers, and you can take advantage of social media management tools to organize and schedule your output in this respect.

    Social media helps you connect with key influencers in your sector, build relationships with customers, and ultimately lead people back to your website. A key element with social media for business, however, is knowing which platforms your audience uses so you can reach the right people.

  3. Carefully craft your content

    Content marketing is one of the most effective ways to get your business known online, convert website visitors into customers, and develop your brand. Understanding what potential customers are looking for is important, as it sets the tone of your written content and provides ideas for engaging blog topics.

    Well-constructed copy, and a website that’s regularly updated, is a powerful combination that presents a coherent message and attracts potential customers. You can answer their questions via the content on your site, and touch on issues brought up on social media, at the same time establishing yourself as an expert in your field.

    Don’t forget to include a compelling ‘Call to Action,’ whether that’s asking visitors to sign up for a newsletter, contact you by email, or download your free eBook – you just need to make sure those signing up arrive at a targeted landing page after clicking on the link.

  4. Build an email list

    Building an email list is essential for most businesses, and allows you to develop trust with your customers. An email database is also a valuable business asset, and can be segmented to provide the personalized customer communications that encourage sales.

    Before you start a list, however, you need to fully understand the General Data Protection Regulations (GDPR) and your responsibilities under this legislation, as fines for non-compliance are significant.

    Email marketing allows you to drive traffic to specific pages of your website, generate huge interest in new products or services, and with automated email options it doesn’t need to take up too much of your time.

  5. Analyze, analyze, analyze

    Any type of digital marketing, whether it’s email or newsletter based, relies on regular blogging, or uses social media platforms, should be measured and analysed to inform future campaigns.

    Useful metrics to gather include total and unique visitors to each website page, the digital marketing that brings most traffic to your site, the bounce rate (which visitors left without clicking further into the website), the conversion rate, and your return on investment.

Building an online presence can be a little daunting when you consider the level of competition online, but by narrowing down the types of marketing and promotion that are most successful, you can focus your efforts accordingly.

Author BIO

Written by Gary Addison; a director at Redundancy Claims UK. Gary advises company directors on issues related to director redundancy, employee redundancy and statutory entitlements.

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