Friday, January 20, 2017, AM | Leave Comment
SEO is an unavoidable acronym in the space occupied by digital marketing.
The online landscape goes through constant changes but one thing is certain – those who don’t follow the innovations will have a hard time keeping up with those who do.
This is particularly accented among small business owners who rely on every bit of help they can get.
The difference in getting 10, 20 or 50 extra leads per month via company website can have a tremendous impact on their business.
Those who are more tech-savvy already understand the potential benefits of ranking high in the SERPS and allocate a percentage of their income towards SEO efforts.
Let’s take a look at some of the ways SEO can transform your business.
Increasing Number of Visitors
First and foremost, a place on the first page of any search engine not only generates visibility, but more importantly – visits. There’s a well-known unwritten rule that most people rarely go past the first page of Google search.
If your business is tucked away somewhere on page 4-5, there’s little chance you’ll get any organic traffic at all. It is therefore extremely important to move up the ladder if you want those phones to keep ringing and people inquiring about your services.
Raising Brand Awareness
SEO efforts make your website generally more accessible to people browsing the Internet. When you rank on the first page for a certain keyword, a ‘buzz’ is created.
Even if you don’t generate visits every time, just by being there among the top ranking sites, people’s perception of your company will change.
Positioning high in the SERPS creates a sense of trust in your brand, since top ranking websites are often perceived as more trustworthy when compared to others.
It Has a High ROI
SEO creates tangible and measurable results, which you can easily analyse them.
SEO consultants are able to analyse and track practically all elements of importance for a website, such as conversions, rankings and traffic and use that data to your advantage.
More advanced analysis can even provide information about the type of visitors and/or buyers and see how they moved through your site.
For example, with e-commerce websites, these methods can reveal how buyers arrived to the product page so you can optimise and adjust your campaign accordingly. Other benefits include increasing the number of subscribers, followers and ultimately customers.
In any case, the return on investment for SEO is quite high in the long run.
Find Your Audience
What good is an expensive, neatly designed website when no one knows about it? One of the main goals of SEO is to expose your website to potential customers.
With a properly designed campaign, you can pinpoint your target audience and create an effort to reach it.
Although you should never completely exclude other forms of marketing, it’s good to keep in mind what your target audience is and how you plan to reach it.
If your business caters only to a specific group of people, you should devise a more focused marketing strategy.
SEO does precisely that, because it enables you to target only the potential clients, not the whole spectrum.
Makes Your Website Easier to Navigate
Websites need to respect a certain structure in order for search engine crawlers to extract the information they need.
When implementing all the necessary on-site SEO elements into your site you should strive to create a better user experience overall.
These changes usually have a double result. One is, of course, higher rankings and more traffic, and the other one is that your site becomes easier to use.
By making your site crawler-friendly, try to simultaneously make it more user-friendly. People tend to spend more time on sites that are easier to navigate and furthermore, they are more likely to return.
Keeps You Up-to-date
Online shopping is as popular as ever, and this trend will only continue. More than 80% of customers read reviews online before they decide to buy something.
We can expect that in the near future, almost all customers will shop and search for products and services online. With this increased importance of digital space, your business must find its way to the customers.
Businesses which don’t step up to the game will miss out on a big piece of the cake.
Although search engines evolve all the time, the way in which they evolve will probably never eliminate the need for SEO. In other words, as long as online searches rely on using keywords, and that probably won’t change any time soon, there will be a need to optimise them.
If you want to stay relevant in the online space and produce quality results, your business simply needs to develop a smart SEO strategy and implement it diligently. Because SEO is a marathon game, not a sprint, only consistent and well-organised efforts will eventually pay off.
Sam Cyrus is CEO and co-founder of Agseosydney, an innovative online marketing agency based in Sydney which is focused on Digital Marketing. Sam is also a creative writer and his interests are entrepreneurship, business, online marketing, SEO and social media. He currently advises companies about Web Design in Sydney.