How to Give Your Customers a Better Shopping Experience When You Move Your Store Online

Tuesday, December 1, 2020, 6:00 AM | Leave Comment

Whether your business has always been online or you’re transitioning to it, having a functioning online store is important.

Online shopping is an easy way for people to buy what they want directly from the site rather than having to go all the way to a brick-and-mortar store.

However, a buggy, inconvenient site can turn away even your most loyal customers.

If you’re transitioning to the online world for the first time, you may find yourself confused in this new territory.

However, there are many things you can do to give your customers a better shopping experience when you move your store online.

How to Give Your Customers a Better Shopping Experience When You Move Your Store Online

  • Navigation

    Just like in a regular store, customers want one thing; easy access to the products. Your online store’s navigation system should be designed in a way that is both simple and rich in content.

    There are many ways to go about this, ranging from having headers that have drop-down options to listing a certain collection of products on the front page. A search bar is also ideal because it allows your customers to search for the exact product they want rather than go from page to page.

  • Search Engine Optimization

    Search engine optimization, or SEO for short, is a process where you try to get a search engine to list your content as one of the first options. This is mainly done by implementing specific keywords people are most likely to look up. For example, if you were selling clothing for women, some keywords you could use might be “women’s apparel” or “hoodies for women.”

    It’s been proven that online shoppers are most likely to not even look past the first page of results on a search engine. It’s honestly almost unheard of that a person would go through multiple pages on a search engine. Because of that, if your website isn’t ranking on the first page of search results, you’re likely not getting seen. Taking the time to do some SEO can help drive a lot of traffic to your online store.

  • Ecommerce

    Ecommerce is the actual buying and selling of products in your online store. Just like any physical store, you need to make your online store as appealing to customers as possible. This includes navigation, as already discussed, but it also includes design, accessibility, the ads on the page, and ease of use.

    If you want to improve your ecommerce, it’s essential to look at all of these. Is the design of each page clean and professional or cluttered and flashy? Is print small and hard to read? Is the website optimized for mobile use? Do the ads target each customer personally? All of these should be questions you’re asking when you’re putting your store together.

    Additionally, you need to look at customer and product data and analyze it. There might be certain products that aren’t getting bought, your store might have a high bounce rate, or you might have a whole herd of abandoned shopping carts. However, you can turn all of these problems around by simply figuring out how to improve your store.

  • Improve the Speed

    Despite the advancements the internet has gone through over the years, it’s not uncommon to find a website that is on the slower side. This factor alone can turn potential customers off from any website, especially an online store.

    Websites can be slow for many reasons, including poor coding or simply having too much on one page. Try to remove any unnecessary clutter such as pictures, incorporate caching, and optimize the coding of your website.

Running an online store is in many ways similar to running one in real life. It requires time, effort and dedication to be handled properly. The information above is to help business owners, both new and old, smoothly transition to the online world.

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