How to Market Your Business on the Internet- A Complete Guide

Thursday, September 8, 2016, 6:00 AM | Leave Comment

The internet as proved to one of the most effective ways to get regional, national as well as international recognition for any type of business.

However, with so many firms going online, most of you wonder of how to be ahead in this rat race.

Having an online presence is a gateway to success and below are few tips on how you can make your business’ presence felt.

  • Search Engine Optimization (SEO)

    It is a practice that gets your business to get highly ranked in the top search engines. This increases your chance to be found by prospective customers.

    1. The starting point is to establish important keywords to target your customers with. These are the words that customers use quiet often for their searches. When deciding relevant keywords, you don’t want something too conservative or something too competitive.

    2. Target your URLs by tailoring them using the keywords you established. This helps the search engine in knowing more about your website and increases your chances of getting a higher rank.

    3. Make sure that your business is registered with relevant directory sites. It can help boost business through visitors of such websites.

    4. Another effective way of getting more business is by starting a blog. It can help establish knowledge about your business and can provide more visitors through the internal links added in such blogs.

    5. Always make sure to add new or improve your existing content. And again, blog is a great way to add fresh content to your online business. Constantly innovate on presenting your content too using Infographics, pictures, etc.

  • Marketing Online

    Creating a website and signing up for some social media websites is not enough. To create an online presence, it is important to market yourself online.

    1. Using Google Adwords is a great way to win search clicks. It gives you an opportunity to pay for placement on Google searches according to your preference. It works on Pay-per-click basis where you pay whenever someone clicks on your ad. It is a powerful way to get a return on your investment but needs to be regularly maintained and optimized.

    2. Establish your brand using display advertisements. Google helps you display your ads on various websites where again, you have to pay whenever someone clicks on your ad.

    3. Facebook remarketing helps you put your ad in front of targeted audience. With the help of tracking pixel, you can advertise your business on Facebook to the audience who has already visited your website.

  • Social Media

    Most of the advertisements these days are on social media platform where businesses can interact with their customers, promote their new products, handle grievances etc.

    1. Creating Facebook, Instagram, Twitter etc. accounts can go a long way in dealing with customers. Over the years, they have become major hit with the audience where people spend most of their days searching.

      Once you have established your brands on these platforms, the customers start flowing in. However, it is important to manage all the accounts and have a continuous interaction with your customers through contests, personal feedback etc.

Lastly, it is important to continue engaging with your customers through whatever platform you choose.

Encourage them to leave reviews, subscribe to your newsletter, to contact you in any difficulty.

On the other hand, as a business, you respond to their reviews, continuously update them and keep them happy.

Happy Marketing!

Author Bio:

Sagar Mandan is HR at He has experience of doing SEO since last 2 years. He has provided SEO services to his clients by contributing post on quality sites and link building like edu scholarship links. You can check follow him on Twitter and connect him via Linkedin.

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