Friday, December 25, 2015, AM | Leave Comment
According to a study, about 72% of the adults in America use social media networking sites among the internet users. Besides, 37% users among them use the platform to do research on services, products or brands before buying them.
In the earlier years, the internet users were skeptical in using the social media but in the recent years, the marketers cannot think of a marketing strategy without social media.
Now, let us go through the benefits of using social media for the small business:
Decrease Marketing Expenditure
Social media networks can be a very cost effective method for your brand promotional activities. You can display your products and brands to a wide network of potential customers.
You can spend some time on Facebook for posting your promotional offers. Or can tweets about your latest discounts or can easily pin your product photo to Pinterest.
These platforms can also be used as your paid advertising campaigns by specifically targeting your customers through keywords, demographics and interests.
The social media platforms can be used for offering an improved customer service and therefore ensuring the satisfaction.
Customers can easily share their views, concerns, comments and questions through the social media networks.
The communication with customers become easy and other potential customers learn about the service through the public format.
Organic Search Results
The Social Media Marketing Company Mumbai focuses on the organic search results where the position of the website in the search engine matters a lot.
You can share content in the social media post and can provide links of your website. Interested visitors will share or like the webpage and the search engines will also receive positive social signals.
Coordinate With Other Business
If the size of your business is small, you can easily get associated with other businesses with the help of social media platform.
Starting from the new distributors, to the potential business partners, social media can help you to communicate geographically as well as socially which could have been entirely inaccessible in the real world.
Design An Online Personality
You can shed off your corporate robot personality and be more casual in the social media platforms. It can be a great method for showing the personality of your business in a different approach.
If you can humanize your brand, the consumer loyalty can easily be achieved as they can connect in a better way with your business.
Value With Social Media
You can easily provide a valuable service by positioning yourself as industry experts through social media platforms.
You can share informational blogs, articles or entertaining posts or tweets and can add value in the society.
As the customers can correspond directly, they can easily validate your business through social media.
When you can provide customer satisfaction, they will surely praise about your brand in their friend groups and this will help in boosting your online reputation.
Gain Competitive Advantage
The social media platforms can help your business to gain the competitive advantage.
By following an organic way throughout the web, your current and potential customers can easily be connected.
If you possess a social media profile for your small business, you are basically one step ahead in the competition.
In short, social media can help in boosting up the search engine rankings, creates an improved online personality, provides improved customer service, can earn word-of-mouth marketing initiatives, communicates with new strategic partners and distributors and can add value to the society by sharing informational articles.
If you are still not using this platform, learn the benefits and start creating a profile and then start to post content!
David Ericson is a well known social media marketer in Social Media Marketing Company Mumbai. In this article, he is providing some benefits of using social media in small businesses. To know more visit our site – https://www.gingerdomain.com/