Let’s talk small biz: affordable online marketing strategy tips
Wednesday, August 2, 2017, 6:00 AM | Leave Comment
In 2017 every business out there needs a strong online presence. Still, based on their size, different buildings take different approaches to this problem.
Major corporations can simply solve all of their problems with huge quantities of money. This would allow them to hire a team of top-notch experts and branch out into different areas of online marketing at the same time.
On the other hand, small businesses and startups seldom have this privilege. Seeing how they work on a budget, their best bet is to either find the most frugal methods of expanding their online presence or to simply find those that offer the best ROI and pour all of their resources there.
Here are four tips that can help you out.
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Brace Yourself
Before you even start planning an elaborate online marketing strategy, you need to do three things: set a budget, set realistic goals and do some research.
When it comes to setting a budget, you need to revise all of your company’s finances and then determine how much you are able to spend on digital marketing. This is best done first, seeing how it depends on your company’s current capabilities and not some external factors like the other two.
As for the goal-setting, you need to choose a feature that is easy to monitor – like your online traffic, conversion rate or a number of subscribers.
Furthermore, you need to make your mind whether you want to start a local or a global campaign. You see, according to people behind Websites that sell SEO Brisbane services, local businesses wanting to improve their online visibility need to resort to specific result-driven strategies.
Finally, you need to do some research on the digital marketing methods you intend to use in order to see how compatible they are with your budget and long-term objectives.
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Identify Your Audience
One of the things that make any digital marketing campaign expensive is the fact that people waste their resources on the audiences that have a low probability of ever becoming clients.
You see, it is much more effective to target the so-called low-hanging fruits (people with a much higher probability of turning into paying customers).
For this to work, however, you must first learn how to identify your audience and more importantly, find their triggers.
For some, we are talking about special offers, discounts or coupons, while there are those who are more closely tied to specific product brands or even seasonal events.
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Be Consistent
Another thing you need to keep in mind is that the key to a successful digital marketing lies in consistency.
Your company probably already has some well-established values and principles.
Well, once you start building your brand based on them, you aren’t supposed to change them (significantly).
The content you publish needs to be constantly in the same voice and always relevant to the audience.
With this in mind, when planning a strategy, a lot of companies plan a strong start and then allow their digital marketing to fall off. This is not something you can allow to happen.
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Pay Attention
Finally, no matter what you decide to do online, your actions are bound to leave a digital footprint of sorts.
So, any action is bound to cause a reaction amongst your customers. Aside from reinforcing your ego, positive feedback doesn’t bring much benefit (seeing how these people are already more than satisfied with your services).
On the other hand, negative feedback serves as a great success indicator and allows you to see where you are doing something wrong.
In other words, instead of doing expensive analysis or a complex survey, you are simply allowing your clients to speak to you directly and tell you what bothers them.
One last thing, keep in mind that some of these comments will just be mean-spirited and will, therefore, have no practical value whatsoever.
The important thing is to keep in mind that getting dragged into an online argument has no way of benefiting your business, whatsoever.
Each of these four steps has a particular way of improving your chances to get a greater effect with a lower investment on your side.
While each of these tips works quite well on its own, they are usually the most effective when they are used together.
At times, they may seem like too much effort but an effort usually tends to be the best substitute for a financial investment.
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