Pure Drink May Be Pure Hype
Fri Nov 28, 2008, 1:11 am | Leave Comment
According to The Natural Resources Defense Council (NRDC), more than half of all Americans drink bottled water; about a third of the public consumes it regularly. Sales have tripled in the past 10 years, to about $4 billion a year.
The article further states that this kind of sales has been fueled by ads picturing towering mountains, pristine glaciers, and crystal-clear springs nestled in untouched forests yielding absolutely pure water.
Is bottled water just a hype or is it really pure water like the ads would have you believe?
The executive summary in the NRDC article states:
“Is the marketing image of total purity accurate?” Also, are rules for bottled water stricter than those for tap water? Not exactly. No one should assume that just because he or she purchases water in a bottle that it is necessarily any better regulated, purer, or safer than most tap water.
If you do search in any search engine for “bottled water” key phrase, you would find, except for the manufacturers’ website, that a majority of the people are asking the same questions.
When we pay close to $10 for a case of bottled water, are we wasting money? Can we get the same quality in tap water? According to NRDC, yes we can and we do.
Another website galttech.com/research/buying-online/bottled-water-reviews.php compares bottled water with tap water and mentions that:
“This is the billion dollar question that many have asked in recent years. Does bottled water really taste better than tap water and is it better for you? Taste is one thing and for the most part people think that bottled water does taste better than tap water.”
I wonder if bottled water taste is something of a psychological nature:
- People think bottled water tastes better because they pay for it.
- They think of a commercial or advertisement when they buy it.
- Because they have to keep up with the Jones’, they must buy it; they must like it.
- Read this article Aquafina labels to spell out source – tap water dated Fri July 27, 2007.
- Read another article Coca – Cola Admits That Dasani is Nothing But Tap Water by Trevor Datson. The article was published on Thursday, March 4, 2004.
Over the last three decades, I have lived in Baltimore, Chicago, New York City, Lowell MA, Nashua NH, Tyngsboro MA and Vienna VA. I have always used tap water for drinking.
My wife, though, bought one of those jug-look-alike container that has a filter in it about four months ago. She fills it with tap water and drinks from it. It cost us $19.99 for the container and one filter in Wal-Mart.
I, however, still drink directly from tap water.
What do you think?
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