SEO for Startups | Tips To Grow Your Business on Budget
Saturday, February 15, 2020, 6:00 PM | Leave Comment
SEO stands for Search Engine Optimization which can best be described as improving the quality and quantity of traffic to your website.
If you are growing a small business, SEO is something you should consider using especially in recent times.
With technology today, you will find the SEO greatly relies on social media networks. This article will show you how to grow your business.
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Improve your website
Many small businesses that exist online don’t have the best-looking websites as they were developed on a budget or they made it themselves. If you give your website a facelift, make it look fresh. Make sure that the content of the web site is top tier. You could also make your website stand out on the web is by using keywords in your content.
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Use the right keywords
SEO services for startups are heavily reliant on using the right keywords in the content of your website. You can identify your best keywords by using third-party applications like a rank tracker to find keywords best for your business.
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Supply for the Demand
The rule of supply and demand applies to SEO services too. What is relevant will attract more traffic to your website? Even if you are in the business of selling shoes, you could have an article about shoes but mentioning words that attract potential buyers.
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Make your website responsive
Mobile-friendliness is key to a successful online business. In retrospect, websites were only made to be used on a desktop but when mobile phones became a thing websites have started to make their content look good on mobile devices. Mobile devices have allowed people to view content on the go. So, it means that many people will look at an online business from mobile devices. If you allow your content to look beautiful on all platforms of communication, you definitely get traffic on your startup site.
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Sitemap
A Sitemap utilizes an XML file which has a list of all the pages on your site so that search engine can grab it more efficiently. The process of using this tool is quite simple, you just need to use an online sitemap generator if you can’t create one on your own. The next step is to upload the sitemap to your root folder. Lastly, you need to submit your sitemap to Webmaster tools.
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Make your site linkable
If you are determined to grow your business don’t forget to make your website linkable, you need to make your site linkable because SEO will not be able to rank it. You will have to fulfill this so that search engines are able to identify your site and send traffic to it.
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Allow customers to talk about you
Have a section of your page on the website to allow customers to review and express their sincere feelings about your product. Google search engines will prioritize your site over a competitor if you have more online reviews. This is because Google is the giants that appreciate reviews and will feed their search algorithm the same information in the reviews. Also get help from digital marketing agencies.
Summary
The success of a startup using SEO services is inevitable if you go about it the right way. You will find that many of the startup entrepreneurs are skeptical about using SEO services. They will give a number of complaints and excuses for why they don’t want to use SEO tools to alleviate their business. The main issues they have with SEO tools are too expensive, too competitive and that you have to wait for a long time to start seeing the results.
Throw us a like at Facebook.com/doable.financeAbout the Author
Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat
