SEO – One Of The Most Discussed Topics Online

Thursday, December 10, 2009, 11:27 AM | Leave Comment

I am consolidating a couple of blogs into just one blog. This is my attempt to do so and to explain some basic Search Engine Optimization – SEO – techniques.

SEO is one of the most discussed topics online opportunities and for some, it’s the most disgusted topic as well when nothing you do seems to work.

However, here you would get enough information from these descriptions that if you want to do SEO yourself or hire a professional, you would be in a better position to do so.

Each blog in existence that tries to explain SEO targets Google and how it would react to the changes that you make inside or outside your site for obvious reasons.

Survey after survey suggests Google Nears 72% of U.S. Online Search Market in October 2008.

You must develop a strategy for your site and plan it before you start building it.

Treat your site as if it were an employee
You hire employees in your company for some specific tasks and requirements. The specification for each job is clearly spelled out.

You expect the employees to perform their best. If they lag in their performance, you as manager must try to help them do their job better.

And once or twice a year, at review time, how do you then measure their performance?

The same can be said about a website or blog – from hereon referred to as a site.

If it lags performance in Page Ranking or slips from a position on the first couple of pages of the Search Engine Result Pages – SERP, you must do something inside or outside the site to bring it to optimum performance that you expect it to have.

Therefore, you must be familiar with the tools and utilities that are available online. One of the more popular ones is Google Performance Tools.

There you would fine Improve your site and increase marketing ROI that is one of the more important tools provided by Google.


Google Nears 72% of U.S. Online Search Market in October 2008
Google accounted for 71.70% of all US online searches conducted in the four weeks ending November 1, 2008, while Yahoo Search, MSN Search and received 17.74%, 5.40% and 3.53%, respectively, according to October data from Hitwise.

The remaining 43 search engines tracked in the Hitwise Search Engine Analysis Tool, when taken together, accounted for only 1.62% of US online searches.

The three mentioned above have a combined market share of 26.67% which is a little more than just one-third of Google’s. With that huge market share, Google is the biggest search engine on the planet.

Whatever you do for website or blog marketing, if you just target Google for marketing, I guess you would do OK. With that Google strength, you would miss a lot of opportunities with this special search engine.

Search engines continue to be the primary way Internet users navigate to key industry categories.


SEO is the bridge over the gap
A lack of knowledge has been created among webmasters. Nobody can transfer knowledge directly to anyone in this world. Instead, in general, we seek information, and get information.

At the end of the day, we reject the bad and accept the good. Even that is different among individuals. What is good for me is not necessarily good for you and vice versa.

We, obviously, must keep the good information that we can use. It, then, falls on our shoulders to convert that information into knowledge, use it and to be fair, pass it on to others in the form of information – knowledge is almost impossible to be passed on. That’s what some of the social scientists tell us.

The heavily mathematics-based search engine technology is too complex for an average webmaster to follow. Because of that, it seems that a wide gap has been created between people with average computer skills and the information they look for.

SEO – Search Engine Optimization – is used as a bridge over this gap and takes webmasters a step closer to their target audience.

SEO has to be looked at in the light of how people search for information on the web. Having said that, it is strongly advised to never try to trick them into visiting your website because they will not stay long.

Choosing Keywords for optimizing your website

Choose a popular keyword that is used often but choose the one that relates strongly to your content. Use generally popular keywords only if you do not need targeted traffic.

Do not use words that may get your site filtered or banned from search engines. For best results optimize one page for one keyword. Test your keywords and phrases


The following – Title, Description and Keywords – go between the HEAD tags.

  • Title Tag

    Different search engines and directories restrict you to have the title with limited characters.

    Besides, it is generally agreed that the title should not begin with the domain name and file name should not be used as the title tag. These practices are often considered as spam.

  • Meta Description Tag

    Again, the length of this tag varies among search engines and directories. You just have to search for what each one needs and have the description acceptable to ones that are most-used.

  • Meta Keywords Tag

    Again different search engines and directories have limits as to how many characters you can have. Most experts suggest to have a space after a comma between keywords.

    You should not use any word, not even within phrases more than 3 times. It is often considered as spam.

  • Content

    The text on the page should contain the keywords right in the first paragraph. Do not overuse keywords. None of the keywords should take up more than 12-24% of the entire body text.

    Both loading time and redundancy of additional words used will reduce the chance of showing up in relevant searches.

In a Nutshell
Do not post half-finished sites. Use lots of relevant content, well laid out into separate pages.


Search Engines – What you see is not what you get
We take for granted what a search engine returns to us as a result of our search. Most people don’t know how it’s done. I sure don’t. This post talks about the interaction at the outset what we see on the screen when search engine results page, or SERP, is displayed. What you see is not necessarily what you get.

  • Index building

    A date between website and search engine.

  • Free listing

    You may be listed for free even on fee based search engines by getting your site listed on either of the two directories – DMOZ (ODP) and Yahoo the search engine company buys information from. However, such directories are moderated based on relevance and content, thus getting listed on their websites may take some time and efforts.

  • Advertisement selling

    Search engines make their money by selling advertisement placement, selling listings, or both. When a search engine company sells out the area above the search results as advertisement space, and displays only relevant results based on what the users were looking for, most people will be misled by the placement of such links, and choose them instead of the actual results.

  • Listings selling

    Search engines that operate by selling listings will not show your website within the results regardless of its relevance, unless you sign up for their service.

  • Keywords relevance

    Most search engines rank your website by relevance, which is measured by the threshold of keywords.

  • Sorting by popularity

    Some search engines, such as Google, will sort even relevant sites by their popularity, measuring the page rank by the actual links leading to the site.

In a Nutshell
At least, that’s how I understand it today. Tomorrow is another day. Who knows what’s gonna happen then?


How to increase traffic from Search Engines
Search engines scour the Internet to identify websites that are relevant to their users’ queries. They do this not only by reviewing pages’ visible content, but also by taking into account content hidden in HTML tags, e.g., META elements and image identifiers.

By making a few small changes to your website’s HTML, you can significantly increase its chances of surfacing highly in users’ search results.

  • Remember that no single tactic works for all search engines

    Each one has its own way of ranking websites. For example, Google relies heavily on the “description” meta tag and ignores the “keywords” one, while others take both into account.

  • First and foremost, create smart content

    Write fresh and useful contents based on the topic of your website. If it’s location, location, location in the real estate world, on the Internet, it’s content, content, content.

  • Begin each page with phrases relevant to its content

    Avoid starting with a lot of navigation elements or advertisements that don’t contain keywords relevant to the page’s major topic.

  • Optimize each page separately

    Search engines don’t rank websites in their entirety, instead ranking each page individually and be sure to include relevant keywords to that topic.

  • Use META tags, which appear at the top of your HTML documents

    They can either be hand-coded or inserted by most HTML editors. They allow you to precisely describe certain elements of your page.


Avoid being a smart ass with Google
If you wake up one day and find that your website is not showing anymore in Google, you have been a victim of a Google Ban. This is the worst thing that can happen to your website, especially if you are running a business through your site.

In Fall of 2008, Google had more than 72% market share of all the search engines. That means you gotta do something to make Google happy and avoid things that make it mad and ban your site.

Several factors can trigger a Google Ban. Here is a list of ways you can keep your website on Google’s good side.

  • Your site available all times

    Make sure your have the best uptime possible for your website. This means you must have reliable web hosting. If Google visits your website and it is not up, you may risk Google banning your site.

  • Avoid spamming at all costs

    Do not use spamming techniques to promote your website. This will almost definitely lead to condemnation of your website for at least 6 months. Never use “black hat” methods like doorways, hidden text or cloaking. You are only setting yourself up for disaster.

  • Fresh and original content

    Make sure your content is original and relevant. Websites that duplicate content are punished with lower rankings and even bans. Your content should always be made for human consumption and relate to your website’s theme.

  • Have quality linking

    Linking is a two way street. Not only should the links going out of your website be quality, but be certain that the links that lead to your website are from Google respected locations as well.

    Avoid link farms and any paid linking service. Also, excessive linking is a red flag for Google. When you add internal links on your own sites, make sure you do it in moderation and with purposeful intent.

  • Search engines friendliness

    Be sure your site is Google friendly. Build your website so that Google is able to index every page. Include a site map. Be sure all your pages are working and that there are no broken links.

In a Nutshell
If you follow the Google “Tips for Optimizing” you will be fine. Don’t try to fool Google with tricky tactics. The price you will pay is far worse than the effort it takes to do things the right way!


Improve your search engine Ranking with these tips
I am a member on a few forums where folks have questions about various issues. On this particular forum, there are folks who are first-timers, never have created a single website.

Even though the forum is based on a Web host and a Website builder and lots of video tutorials, still the occasional question is asked about how to create hyperlinks.

Some folks would have the title for the index file as “index” and others would have “Home”. Some pages are just images with no content. So I thought I would write a few lines here about the very basics of SEO – Search Engine Optimization – that everyone should have at a bare minimum.

  • A picture might be worth a thousand words, but search engines don’t read pictures. Make sure your key search terms (keywords) are written out in text, not part of a graphic title.

  • Title on a page should describe, in a given number of words,
    the business it presents to the world.

  • All large images should have alt text.

  • Make sure all img tags have height & width attributes.

  • The terms used in the page title should be found somewhere on the page.

  • Your first paragraph is the most important. It should have your primary keyword tags for the page.

  • Make sure all keywords are on the page if they are in your keyword tag.

  • Treat each page as it is the home page. Together they make website stronger.


You need to submit your website to directories
Submitting your website to directories is a great way to promote and build back links & increase your SERP ranking.

SERP is an acronym for Search Engine Results Page and by improving the quality of your back links, you can receive massive amounts of traffic to your site and improved exposure in search engines.

Submitting to a Search Engine Friendly Directory is an ideal start for any promotional campaign to achieve the maximum result.

Deep linking is one of the best ways to get your website noticed and indexed fast by the search engines.

Having trouble finding a good SEO friendly directory list? You are not alone! Many well established website directories can take months to review your submission requests, and most of these established web directories have strict listing standards.

You will find our free website directory listings here. Most of the free web directories on this list are new, while others have been recently discovered. We will continually add to this directory list, so please check back often.

Webmasters, you can start submitting your websites to over 5,000 web directories and over 500 article directories using the menu.

The highest PageRank directory websites are not always the best. Use your judgment as in some cases PR is not everything.

If a free directory has been around for a year or more, has high PR but has relatively few listings then chances are that they are not adding many, or any free submissions.

These directories may also offer reciprocal or paid submissions. Some directories call themselves free to get you to the site but their intention is to sell you paid listings.

An average directory can receive between five and twenty thousand free submissions per year.

Some of these sites are either overwhelmed with submissions or the site really only intends to publish paid listings.

New directory sites are often more eager to list your website. The reward comes for years in the future as the directory grows and gains value. Your site may be listed at the top.

We have included a Master Directory List that has over 5,000 directories listed by alphabets. Along with that, other lists consist of Niche, Paid, Bid directories.

We have also included directory lists that contain only articles on different subjects.

Get some good quality topic-related links back to your website by writing an article and submitting it to the sites listed in our article directory list.

Submitting articles cannot only get you links, but could get you some serious traffic if your article is picked up by a big website or Ezine.

Click on Niche Article Directory list where you can submit your articles to directories on topics of Business, Finance, Travel etc.


A date between website and search engine
We take for granted what a search engine returns to us as a result of our search. Most people don’t know how it’s done. I sure don’t.

This post talks about the interaction at the outset what we see on the screen when search engine results page, or SERP, is displayed./p

When a website is created, it is stored on a web server that is connected to the big Internet.

The website can have just one page or may consist of many pages. The ultimate purpose of the website on the Net is to get a date and a successful date at that with the search engines of the world. That’s a lot of dates. With any search engine, one date is not enough.

The website sits on the server waiting that some day it would get lucky and somebody would come and ask it for a date and hopefully get its address, I guess, in the form of a link.

If there is no privacy attached with some pages of the website, the rest of the world would get to know them, even if a little, even if their turn in the queue is a millionth.

A website must be on its best behavior if it wants its date to be successful and hopes that eventually it would become the darling of the search engines.

Now the search engine does not move, does not go anywhere. It has bullies – commonly know as spiders – robots – computer programs – that crawl throughout the Internet. Spider? Crawler? It has that eerie feeling about it.

It has a date with the most beautiful website that people work so hard to create, so delicate, so pure, so virgin.

A date with a damned spider? Yak! Some crawlers go out to meet their dates once a month, others perhaps once in two months. They bring back the website address.

The responsibility of a successful date lies entirely on the weak shoulders of the poor website.

If the bully is not satisfied at all with its date, it can drop it and it can drop it for a length of time until the website starts doing what the bully wants.

If the website has behaved properly in its previous dates and kept doing its homework and has good keywords, a good title and description and the first paragraph of the website page contains the keywords, then chances are it would be in the queue with a better position.

The search engine stores the website in an indexing program, based primarily on the current and previous behavior of the site.

The information is then entered into a database, ready for searching inquiries. And the next cycle for robots on their journey repeats in a similar fashion.

Now if the bully starts liking the most beautiful website ever created on the face of the Internet, then it will take it to bed and the world from then on would see it on the first page of SERP. That’s the ultimate union between the two.

At least that’s how I have come to understand it. I have named my website It continually does its workout and keeps itself in pretty good shape, does its make up early in the morning.

But that damned spider looks at it, brings it home but keeps it at a distance in the billionth position in the queue. One day, luck will have it, there will be a close union between the two till death do them apart. I can almost hear my website saying “When? When?”


Best practices for implementing search engine interface
Many websites allow users to search for information contained in the site. Users access the search capability by entering one or more keywords into an entry field commonly known as ’search box.

When there are words in the website that match the words entered by users, users are shown where in the website those words can be found.

Each page of a website should allow users to conduct a search. If most of the site’s users are inexperienced Web searchers, provide simple instructions and examples to help guide users’ searching and use of the search results.

Pretty much anybody who has ever used the internet has had the opportunity to take advantage of a search engine at some point or another.

Search engines are the first stop for a smart Internet user who wants to find information on something particular or a certain type of website.

Below is the list of best practices that you, as webmaster, can follow to implement an interface, on your website, to a search engine of your choice.

  • Choose a good search engine

    Providing a search function is one of the most valuable tools you can provide for visitors to your website and many good options are available to you.

    Acceptable search engines include commercial search engines, search engines that operate as a web service (application service providers), search engines developed by organizations, etc.

    How to Choose a Search Engine or Directory

  • Place a search box on every page of your website

    The search box should be entitled “Search.” Usability studies demonstrate that search boxes are most effective when placed in the same position on all pages, usually within the upper third of a web page.

  • Provide a long search box

    Create your search box (entry field) at least 35 to 40 characters wide. This will allow users to self-detect more errors when they see what they have entered.

  • Provide search help if possible

    Many people are unfamiliar or unskilled at using search technology, so provide help, hints, or tips, and include examples for your website or blog.

  • Search beyond your website

    Provide options for broadening searches beyond your website. This may include a search through the entire Web.


The basics of search engine submission
Getting your website seen by the people who want and need your products and services is the main focus of every site owner. Search engine submission is an important part of any successful online marketing campaign.

  • Basic SEO guideline

    Before you are ready to begin submitting your website to the search engines, your site will need to meet the basic guidelines for SEO.

    If you are not sure your site meets the minimum standards, then it may be a good idea to use some of the free tools available for testing your keywords and key phrases on the internet to make certain your site is 100% ready.

  • Search engine submission software

    Some SEO gurus have difference of opinion whether you should use search engine submission software, and while there are some very good choices on this subject for the most part if you only have one or 2 websites, the cost for this software could be more expensive than the time you might save using it.

    The best bet is to use the free and try it/buy it tools I have mentioned. The information you will need to have ready for site submissions is your sites title, URL, site description and an email address.

  • Submit to DMOZ-ODP

    The first and most important place to submit your site to is not Google, while Google is considered to be the leader in providing quality results for search queries, Open Directory Project – ODP (DMOZ) is the largest human based directory and getting listed in DMOZ will not only provide you with good rankings, it will also help in building your PR – Public Relations.

    After submitting your site to DMOZ it may take as long as 6 months to get listed. The next step is submitting your site to Google, Yahoo, MSN, and AOL.

    These search engines are the most used engines in the world, and many ISP’s use these search engines as their default regional search engine provider.

  • Submit to more directories

    Once you have your site submitted to the major search engines, your next step is to submit your site to as many directories as possible.

    Having your site indexed in college and other public databases will help your overall ranking on the major search engines because Google and the other major search engines will also index these public databases and directories, and the more sites your pages are indexed on the better your chances for prominent ranking.

    Almost every SEO professional has a different opinion on how to perform effective SEO, but unless you know what the basic functions of SEO are, your website may be missing important elements that could affect its overall ranking.

    The perfect SEO plan uses all of the visible and behind the page (HTML code) elements to build a Meta content driven map for the search engine robots to use in crawling and indexing your website.

  • Make website search engine friendly

    To make website search engine friendly, stay away from flash roll over buttons and drop down menus.

    They are ranking killers. Most people just find them complicated to use, or in some cases even confusing. Also, be advised to not use frames pages.

    If your site has a frames page as its home page, then you can forget about getting any top search engine placement.


Improve Search Engine Ranking for your site
Improving search engine ranking is the main focus of most online websites. Webmasters keep devising new ways to get to the top of that list.

This is justifiable as most people will not bother looking through the succeeding result pages of their search. More often, the top ten hits are enough to give searchers what they are looking for.

Personally, I would go to pages after pages on Search Engine Result Pages (SERP) when I am looking for some specific information.

Many times I have found information I am looking for on pages other than the first 10 hits. I go deeper and deeper till I find exactly what I am looking for.

So how do you improve search engine ranking? There are no exact rules on how to do this but here are some things that may help you do the trick:

  • Be fresh and unique

    The major difference between blogs and many web articles is freshness of the content. Making your article as unique and exclusive as possible will surely improve search engine ranking, not to mention sustain the interest of your readers.

  • Make your web content search engine friendly

    To do this, you need to know the top keywords in the market and seed your web articles with these keywords particularly your titles and subheadings. Optimizing your web content is a sure way to improve search engine ranking.

  • Minimize the use

    ‘a’, ‘an’, ‘the’, ‘or’, ‘in’, ‘and’, etc. in your titles and headings

    These can hinder some searches and may give you a lower ranking.

  • Article marketing is a good way to improve search engine ranking

    Make sure that your web address or link is visible in as many sites as possible.

    Distribute your articles with a link to your web page at the end of each piece, most often called resource box.

    This will increase the traffic to your site. Once the search engines discover the number of visits your site is getting, they may consider putting you up a notch higher in the search ranking.

  • Be specific

    You can inject specific locations or brands into your article and titles such as “eye surgery New York”, to help improve search engine ranking during more specific searches.

  • Keep keywords in the article title

    Lastly, keep in mind that your article keywords, whether these are top or long tail ones, should be contained in the article title and subheadings. This is essential to improve search engine ranking and thereby get traffic to flow better into your site.

  • Long tail keywords

    Times are changing however, and while finding ways to improve search engine ranking is the hottest thing, more and more people are beginning to realize that there is a pot of gold at the end of the “top keywords” rainbow.

    Though it technically does not improve search engine ranking, the use of long tail keywords can be used to increase traffic to your website.

    Long tail keywords pertain to extension keywords below the top 20-30 keywords in search engine results and are often more product or location specific.

    Although web pages containing long tail keywords get minimal visitors, many site owners are discovering that a great majority of their site visits come, not from the top keyword searches, but from the long tails.


Let search engines find your website in the rubble
Don’t you feel, sometimes, no matter how much you have tried, your website does not come up when you search for it? Sometimes folks forget that they need, on occasions, simple and easy to implement methods to bring it out in the open.

Is it just another tree in the forest and you cannot find it? Is there anything uniqueness about it? Have you made it easy for search engines to find it?

Well, these and other questions can be answered by making some simple changes from the outset on your website.

The process, as you might very well know, is known as Search Engine Optimization – SEO.

    Page names

  • Page names should be explicit and it should be descriptive according to the content of the page.

  • Commenting your pages

  • Comments are not visible, but are seen by Search Engine Robots scouring websites.

  • Be sure the comments are according to the content of the page.

  • Comments should obviously be different on each page.

  • Making comments forceful and compelling and spread them throughout the pages.

  • Make sure to have proper keywords reflecting content of the page.

  • Get other websites to link back to you

  • Links to your site are very much favorites of search engines.

  • Talk to your friends, colleagues, even competitors about exchanging links.

  • However, find a quality website that exchanges links.

  • Create a blog with a link on your website

  • Inspire visitors to learn more

  • Be the expert at your topic

  • Turn your newsletters into additional web pages

Remember that SEO is a science and it takes years to get proficient. Soon you will begin to see your pages and sites on Google Page 1 and that makes it all worthwhile!


Technorati can help you market your blog

  • It is well known in the industry that using a blog on your website can dramatically increase your traffic. Because it is search engine friendly, your website will rank higher in the results pages. One such search engine is called Technorati. I was not aware of it until recently a friend of mine, who blogs heavily and for many years now, mentioned it to me. I did a little research and it seems that Technorati can take your blog to the next level.

  • Technorati is a search engine specifically for blogs and it enables visitors to find content quickly and easily by searching for related keywords on their website. There are now over 75 million blogs listed with Technorati and it is becoming more and more popular.

  • It is similar to normal search engines like Google, Yahoo, MSN, etc. but instead of crawling websites and ranking them using complex algorithms, Technorati allows bloggers to tag their posts with relevant keywords so that the content appears in the results pages when those keywords are searched.

  • This means that you don’t have to wait for Technorati to find and index your blog because each tag will automatically get your post listed for that keyword. Each tag will help Technorati categorize your content and all posts with the same tag are grouped together and ranked with the most recent at the top.

  • Even if your blog is only a week or two old, you can still get the content on your blog listed as opposed to traditional search engines that can can take months to index new websites. This enables you to immediately get more exposure and attract more people to your blog.

  • When you add tags to your post, they are keywords for that post. In addition to the tags for your post, you can also list your entire blog by creating a free account and this will allow other bloggers to add your blog to their list of favorites.

  • If your content is good, you will quickly find that other blogs start linking to your blog and this will increase your rankings in their listings.

  • It takes only a few minutes to create your Technorati account and it is very easy to implement on your blog. All you have to do is add simple tags to the end of your posts and your content will be listed very quickly. The best thing about this service is that it is totally free and it can dramatically increase your traffic.

  • The internet is changing and this is all part of social media optimization which is the process of allowing people to organize relevant content themselves, not search engine robots. So if you want to take your blog to the next level you should seriously consider using Technorati.

  • Open a free Technorati account and follow the above procedure to get your blog or post in this search engine for blogs.


Maximize search benefits from your blog
The following tips should be kept in mind for each blog entry in order to optimize them for the search engines and drive more traffic to your Website from your blog:

  • Each blog post should have one keyword in the title

  • Make sure you center your post around your keyword

  • Use your keyword and relative keywords in your tag box

  • Include 1-3 keyword links – anchor text – in your blog posts

  • Emphasize your keyword in the article with bold and maybe italic

  • Include tags for all your posts

  • Use categories in the left or right side bar effectively

By adding anchor text to a couple of those keywords and pointing those links to relevant internal Web pages of your Website you are improving the SEO effect of your blog entry.

The important thing to remember about keywords and links, whether on your blog or your Website, is to make them appear natural. The benefits are enormous.


Blog marketing traditional methods
Implement these traditional methods for your blog. You don’t have to try all at once.

Instead, try some for a couple of months.

If those methods work, add a few more.

If they don’t, then try a few brand new ones.

Every website or blog is different.

  • Content

    This is probably the most important component of blog marketing. Your posts should be fresh, to the point and be interesting so that visitors to your blog can stay on and read the current post and also read the previous ones as well.

    They will come back tomorrow and the next day for interesting and informative posts. Use words that can be easily understood by readers. Proofread your writings before posting.

  • Frequency

    Because you are more knowledgeable and authoritative on your subject, you should be able to do new posts at least 5 times a week, if not every day.

  • Distribution

    Create different avenues for distribution of your blogs. These might include RSS/Atom feed and can be promoted within the blogoshpere as well as through traditional directories, search engines and website linking.

    You probably can market a blog much easily than a website.

    Make it easy for news feed subscribers to find your blog through both website search engines and website general directories. Also, be sure to ping regularly with most popular services like or .

  • Posts

    When you create a new post, have keywords in the title. You might want to update your blog software theme/template so that keywords from the post titles are in text links to archive posts, in the title tag and meta description tag.

    At present, my WordPress theme called ‘Cars’ does not support that. The tags are not visible to the visitor. I am looking for a theme that supports it.

  • Do Research

    Always do research for your topic through a variety of search engines. Look for something fresh. May that be something in the form of news that you can comment on, or it could be a permanent link to add to your blogroll

  • Fresh thought

    Show your visitors that you are one of the experts on your topic. Show some authority but at the same time make it interesting. You can create an article with a link to the full document on your blog.

  • Have a link to like-themed blogs

    Create a link on your blog to another website or blog of the same theme as your own.

  • Submit your blog to

    search engines and website directories. Google recently has dropped this from their search engine indexing.

  • Trackbacks

    Use a comment system that allows trackbacks to any news or blog sites you’re commenting on. This creates a link from other highly trafficked sites to your blog.

  • Make comments

    Monitor posts on thought leader blogs and other centers of influence and post relevant comments. You may get noticed and added to a blogroll or better, develop a dialogue with the blogger, whom you might not otherwise have communicated with.

  • Write articles for other bloggers and invite them to do the same for your blog

  • Be realistic

    Blogs should not be written in Public Relation (PR) or marketing speak. They should convey an honest, genuine, open writing style.

  • Create meaningful blog titles.

  • Effective blog marketing requires

    You must have a commitment in time, collaboration and your own fresh thinking. Follow the above steps and you will see improved customer relations, search engine visibility, increased sales and improved brand reputation on the web.


Avoid the most dangerous websites in the world
Recently Internet security company Norton Symantec has come up with a list of Top 100 dirtiest sites, which could infect your computer with malware, trojans or viruses.

Natalie Connor, spokeswoman of the anti-virus company, said that even visiting any of the named websites could expose a computer to infection and put the personal information into the hands of unwanted people.

This list was compiled by Norton Safe Web. It is a website of Norton which analyzes web sites’ security risks. In this list, most of the websites are having adult content, however some of them are related to ice skating, deer hunting, catering and legal services.

While browsing on internet we face many online threats like viruses, phishing, and spyware, and there are many web sites which try to steal our credit card numbers or email passwords, or even try to crash the operating system. So it is always better to test the unknown Web site with this tool.

Norton released a sample of the world’s top dangerous and dirtiest websites:

In a Nutshell
Think twice before visiting these sites.


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