Six Tips for Effective Advertising for a New Business
Wednesday, August 28, 2013, 1:00 AM | Leave Comment
The most important part of any new business marketing campaign is advertising. Reaching out and finding new customers is essential to your success. Given that all successful advertising is going to cost some money, you should try to get the maximum bang for your buck. Below are six highly effective ways of letting the public know about your new business.
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Newspaper Ads
One of the least expensive ways to promote your business is with newspaper ads. It doesn’t have to be a huge ad, since even a small one will reach a lot of potential customers. It is important to target your newspaper ads. Place ads in newspapers specific to the area where you sell. In addition, a small color ad is more effective than a large black and white ad.
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Mailers
An advantage that mailed advertisements have over other forms like television or newspaper ads is the increased likelihood of the intended audience actually seeing them. A targeted mailer campaign can reach people who don’t watch a great deal of television or don’t read newspapers.
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Brochures
Brochures can be extremely effective ways to convey more detailed information about your business and what it has to offer. While an ad may catch someone’s attention, a well laid out and informative brochure can seal the deal. Make sure you have plenty of brochures for your reception area and any trade shows you take part in.
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Yellow Pages
Sometimes the traditional approach can still be the best. Virtually everyone has a phone, which means that virtually everyone has a phone book with Yellow Pages. One of the first places that people will look to find someone selling what they want is in the Yellow Pages, making it the perfect place for an ad. Just make sure you make the deadline and that your ad conforms to the directory specifications.
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Business Cards
Business cards are still one of the most useful advertising tools out there. They are also one of the most targeted advertising methods you can use, since you know that every person receiving the card is someone who might be interested in your product or services.
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Promotional Items
One of the most important yet overlooked advertising approaches is using promotional items. These could be promotional coffee mugs, pens, T-shirts or virtually anything. You can find a nice selection of promotional items from HALO Branded Solutions.
