Saturday, February 1, 2014, AM | Leave Comment
When running a marketing strategy, it is often hard to understand what works and what do not work. In fact, many entrepreneurs never take the time to understand this fully. When this happens, it makes it harder for a company to allocate resources for future projects and ideas.
Luckily, with these five crucial barometers of marketing success, one will have no trouble knowing what works and what fails.
To see how things are working out, one should read their own reviews. When scouring the Internet, a person can find out how others feel about the business. This is important as it is the number one indicator for a business to determine if people like the product, service and idea. To take this further and avoid serious issues in the long-term, a company owner should opt to get verified customer reviews. There are a number of sophisticated software applications that can perform this task. With this, he or she will not worry about bad reviews on the Internet.
When a customer comes back often, the marketing plan must have worked. Of course, if this is not the case, a company should try to make some changes to ensure that clients return often. Either way, this is an important metric to study as it is hard to understand how things are working.
When using Web advertisements, one can measure the conversion rate. This is a quick and painless way to decide if the plan works or not. Luckily, with Google Analytics, one can see what works and what does not work. With this, the firm can choose where to invest money and where to avoid spending more cash.
Over time, ideally a small business owner will not have to spend a lot on marketing. This is usually the case when an organization starts making more money and getting repeat business. If this is not happening, it is wise for the place to change its marketing strategy slightly.
With a lot of word-of-mouth clients, one will know what they are doing is working well. One must understand that a happy and satisfied client will likely tell his or her friends about the company. For this reason, when things are going well, it is probably due to a great marketing plan that drew in the right clients who want to spend money.
With these five critical barometers, one will know if their marketing strategy is working or not. Simply put, by following it to the end, one can save a lot of time and money in the future.
Karleia Steiner is a freelance blogger. Your business in search of affordable and effective marketing? Consider a postcard marketing campaign with free postcard design.