Tuesday, January 8, 2013, AM | 5 Comments
A business mailing list is a compilation of names, contact information and entities of actual and potential clients of a particular business. Under normal circumstances, these lists are compiled by companies through their internal marketing initiatives, such as a list of all present and past clients.
Other business mailing lists are rented or purchased from list brokers. List brokers are generally companies that specialize in the compilation of business mailing lists.
If you have the resources and time, you can always compile your own inclusive mailing list. Thanks to technological advancements, there are readily available resources and tools, both online and offline, which can help you in compiling a useful and handy business mailing list.
While at it, you may want to include current and previous customers who have ever contacted your company through mail, phone, or email. This is what is likely to form the base of a good business mailing list.
Once you have the foundation, you can secure enough leads to make the list a lucrative return on investment. Not everyone though, has the time, knowledge and resources to come up with a business mailing list. This is often a huge challenge especially for start-up businesses that do not have previous contacts of any clients.
In a very competitive niche, your business needs every lead it can get to get new clients and penetrate the market. Business mailing lists as well as targeted mailing lists can give your start-up business or existing business that competitive edge over your competitors who are offering similar services and products.
It is hard enough to penetrate an already saturated market. However, with a business mailing list, you can easily contact potential clients directly. This can increase your chances of being the first to be contacted should your services and/or goods be required.
Major advantages of business mailing lists
The benefits of a business mailing list have been clearly documented in the past several decades. No doubt an accurate and well defined list can serve as a debut for a successful and profitable mail advertising campaign. On the flip side of the coin, though, a poorly selected list with inappropriate targets or outmoded information can cripple your campaign and eat up your campaign budget very fast. Nothing can be compared to mailing to the wrong target list.
The second major advantage of business mailing lists is the ability to reach a targeted audience more affordably while creating a unique and uniform brand all through. That is the beauty of business mailing lists. You get uniformity while reaching a targeted audience that has a very high likelihood of purchasing from you. With a mailing list, however, you are able to target your marketing effort only to the most potential consumers.
Those who have used business mailing lists report great ability to reach their target audience more effectively by taking advantage of mailing lists available from reputable and reliable brokers. As previously mentioned, today there are mail lists readily available and accessible online from list brokers who ensure updated contact details of the target audience.
There is also the ability to test different marketing campaigns to see which ones have the highest response rates. This makes it easier for you to easily manage your marketing budget and only focus on one that has a good return on investment.
With business mailing lists, it does not take long for one to see the results of their marketing efforts. Unlike print advertising which can sometimes take up to several months for an advertisement to appear, not to mention an even longer period for one to see the results, mail marketing results can be seen in a matter of days for as long as you have a good list from a reputable list broker.
There are so many advantages of business mailing lists as a form of marketing over other forms of marketing. Of course it has its share of cons as well, but more often than not, the pros will always outweigh the cons.
The secret to success is to work with a reputable mail list service provider and properly utilize the various business list choices available at your disposal to target your most potential prospects.
Article by Tom Grant of thedataoctopus.co.uk who are known business mailing lists services.