Wednesday, September 29, 2010, AM | 3 Comments
Three major online entities – Google, Bing, and Yahoo! – have specific guidelines as to how webmasters should approach to implement their strategy and techniques for Search Engine Optimization (SEO). Essentially, what the online sites have to do to be indexed in each search engine more efficiently and “smoothly.” Each has implemented complicated and presumably distinct algorithms. Understandably they have kept them secret and provide little insight into how to achieve better results or garner more traffic.
However, with its 65% market share in search engine usage, Google dominates, while others fight for second position. Therefore, intelligent logic has it that webmasters ought to follow Google’s Search Engine Optimization Starter Guide, first and foremost.
This post is inspired by SEO BOOK. What little information on SEO and best practices that the engines themselves provide is listed below:
Google recommends the following major points to get better rankings in its search engine:
- Most importantly, make pages primarily for users, not for search engines. If you try to deceive your users, you would in turn deceive the search engine. Don’t present different content to search engines than you display to users, which is commonly referred to as cloaking.
- Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Make sure your anchor text and ALT attributes are descriptive and accurate.
- Keep the links on a given page to a reasonable number – fewer than 100.
Bing at Microsoft recommends the following major points to get better rankings in its search engine:
- In the visible page text, include words users might choose as search query terms to find the information on your site.
- Limit all pages to a reasonable size. We recommend one topic per page. An HTML page with no pictures should be under 150 KB.
- Make sure that each page is accessible by at least one static text link.
- Don’t put the text you want indexed inside images or the company logo.
Yahoo! tells the optimization strategy a little differently. Many factors influence whether a particular web site appears in Web Search results and where it falls in the ranking. These factors can include:
- The number of other sites linking to it
- The content of the pages
- The testing of new product versions
- The discovery of additional sites
- Changes to the search algorithm and other factors
In a Nutshell
Once you incorporate the above in your online site and after sometime you still need help, then the following websites can help you, fair and square:
- Sep 29, 2010: » Tips To Follow Search Engines Guidelines For Better SEO …