Top 10 Tips for Online Branding

Thursday, June 23, 2016, AM | Leave Comment

It is no secret that brand awareness equals online presence. If you want to shape the identity of your brand and get closer to the consumers, you simply have to work on your online presence. In the competitive age we live in, you will have to do it properly in order to stand out from the competition.

Make sure you check out the following 10 tips if you want to create an online identity for your brand.


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  1. Design a Logo

    One of the first things you will want to do is design a logo for your brand and make sure the consumers get a good look of it. A good thing about it is that designing a logo is not going to cost you much, but it will significantly boost your professional impact.

  2. Create a Website

    A business cannot survive today unless it has an official website. It is a great place to inform the consumers about your business. They can use it to get all the information they need about your business and to check your prices. If you set up an online store, your website can also serve as a place where you sell your products.

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  4. Blog about Your Brand

    Blogging is also quite popular and it’s another great way to boost your online presence. You can start blogging about your brand or write about the industry you do business in. Blogging will help you reach a wider audience and get people to visit your website.

  5. Use Forum Signatures

    Another thing you can do is visit forums connected with industry you do business in, and leave a couple of comments. Most of the forums will allow you to use branded avatars and signatures that will help you increase the traffic on your website.

  6. Start a Newsletter

    Newsletter is a great communication tool that will help you stay in touch with your customers. It’s a simple way to inform them about some of the new products or activities your business offers. It doesn’t cost you anything but it can reach a wide audience very quickly.

  7. Use Email Signature

    Signatures are not only used on forums. You can create a signature that will be placed at the end of each e-mail you send to your customers. Make sure that the signature contains your logo and drives customers to your website.

  8. Use Social Media

    Make sure you create a business page on popular social media sites such as Facebook and Twitter and use it to communicate with your customers. If your business is located in Australia, you can turn to a social media agency in Sydney that can help you with social media marketing.

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  10. Add Social Buttons

    Another great way to improve your online presence is to add some social media buttons to your website. This way, people who visit your website will be just one click away from the social media pages you’ve made for your brand.

  11. Record Videos

    You can also record some instructional videos and upload them to YouTube. You should mention your brand in the videos and provide some information about it. Later, you can share those videos on your social media accounts.

  12. Avoid Jargon

    When you are sharing posts on your social media accounts, make sure you avoid using jargon specific to the industry. Avoid any fancy terms and speak in a way a potential customer can easily understand.

If you want to make it on today’s market, you simply have to invest in online marketing. Only by boosting your online presence will you reach a larger number of customers and help your brand grow.

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