Top 3 Ways to Promote Your Business Without Investing Too Much
Wednesday, June 28, 2017, 6:00 AM | Leave Comment
When you are starting a new business, your primary focus should be on high-quality service and advertising.
If you don’t advertise your company, you will fly under the radar and go unnoticed by a lot of potential customers. But investing a lot of money in advertising is not always a possibility.
Luckily, there are low-cost ways for you to get your name out there and reach customers.
Here are a few (3) of them to get you thinking.
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People
You might already have a great marketing tool that you are severely underutilizing.
When we hear a person we know talk about a place or service, we are far more likely to listen to them and take their advice than if we simply read an ad or see a commercial.
Talk to your friends and family and explain your business in detail. Then ask them to simply mention it to their friends.
The news will spread fast, and the people who come to you because of a recommendation from someone they trust will have a lot more faith in you.
The best thing you can do for your business is to build a community around it and get people talking. And the best part – it is completely free.
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Social media
In today’s world, if you don’t have accounts on social media, it’s like you don’t exist at all.
Making a Facebook page, and Instagram and LinkedIn accounts will do a lot of good for your business.
Inviting people to like your page means that they will be seeing updates from you all the time. Promoting your page is not at all expensive, but there are a few things you should keep in mind.
First, make sure that everything you post on the page is strictly related to your business. If people follow your page, they are following it to see updates about the business, not to see you wish your niece a happy birthday. Posting irrelevant information will lose you followers and only hurt your business.
The second thing is staying regular with your posts. Posting one message every month is not nearly enough and it is a sure way to get your page lost in the news feed. Having a posting schedule is a great idea, and keeping up with it is the way to become successful on social media.
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Small souvenirs
I’m not saying that business cards and flyers are not a good think to make, but rather that you are a lot less likely to throw away a T-shirt than a piece of paper.
Another great way to spread the word about your business is by making useful items that you can give to your customers as promotional material.
Making caps, pens, T-shirts, custom USB sticks and mugs is a great investment because people will use them every single day, which will remind them of your company.
Not only that, but the people around them will also see your logo and maybe ask about the company.
Giving someone a T-shirt with the company logo and contact details written on the back is almost like getting a personal walking billboard.
All of these do not cost a lot to make and they will definitely pay off.
So, whether you are a new company just trying to break through or one with a long tradition that just wants to get a bit more attention, remember that you don’t need to invest tons of money in advertising.
As long as you take a few small steps to get your name heard and keep the quality of your work high, you will be greeting new customers in a blink.
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