What Are the Leading Mobile Trade Show Display Options for Businesses?

Tuesday, August 28, 2018, 6:00 AM | Leave Comment

As a business owner, you have multiple platforms to present your products and services.

Almost all forms of media you encounter will offer you umpteen numbers of branding opportunities. Finding a voice or a stage for showcasing brands and products is no longer a problem for brands. However, mass-produced banners and billboards are not cutting it anymore.

If you keep your eyes on the side of the road while driving, you will notice at least 20 billboards, banners, and posters for various brands and services within 10 minutes. The frequency of display advertisement has increased, and the competition for real-estate is growing tougher by the day.

Trade shows are becoming more decisive by the day since they can offer a robust platform for brands. While older brands are trying to evolve with the latest customer demands, the newer ones focus on customer acquisition and retention.

As a result, when multiple companies are on the floor of the same trade fair, the audience will automatically gravitate to the one that is more noticeable. Branding on trade show locations, arcades and expos are about visibility.

  • Why do enterprises need to learn about portable display options for trade shows?

    Tomorrow, you may have to start prepping for an upcoming trade show without prior knowledge of the market and your audience demographics. It is very common for new brands to begin showcasing their products and services at a larger exhibition that involves several competitors and non-competing brands.

    While working with limited information, on a shoestring budget is challenging, it does not have to be impossible at all. Exhibit marketing does not just display. It is a form of art that enhances your brand communications across multiple strata.

    The turnkey booth, pop-up shop, straight wall budget display, rental booth display or fully electronic modular display style you pick should be able to convey the right message about your brands and products. Your aim should be to establish a brand image and carve a distinct personality for your enterprise. These display systems should precisely do that, and more!

  • What are some of the top portable display options for brands in trade shows?

    Leading companies and emerging start-ups often prefer tradeshow marketing since they offer a large number of display options.

    Here are a few you should try for your upcoming national and international exhibits –

    • Backlit displays

      These are pretty wholesome affairs. They are not costly, and they offer amazing attractive layouts. Modern brand advertisements look great on backlit displays since professional editing of the images with controlled light from the back makes them attractive and impossible to ignore. Even beside the most prominent kiosk, your brand will have a chance to shine brightly with these display boards.

    • Truss Exhibits

      the frames are durable yet light. You can choose between different styles that can help any sign, artwork and display pop. You can select a Truss display alongside other forms like fabric standees and backlit displays, or you can use them singularly to make your brand stand out.

    • Modular Displays

      These displays are neat, compact and easy to customize. With modular displays, you need to unpack and start selling. There is no hassle of assembly, fitting and installation. You can think of them as the ready-to-use exhibition displays that will enable you to walk in, set up and conquer the market in just a couple of hours.

    • Pop-up displays

      Pop-ups are different from modular displays. While modular displays have the shelves, power outlets, back wall panels, LCDs and several other features that can help you display your products, pop-ups are relatively more straightforward. These portable trade show displays do not have these additional fixtures, but a simple setup that will allow you to keep things mobile and flexible.

    • Tabletop displays and charging top displays

      Who does not need a proper charging port during an expo? There will be hundreds of business owners, CEOs, and CIOs looking for power sources to charge their laptops and tablets. You can provide them with charger tops brandishing your logo and colors.

      Tabletop displays are equally neat and witty. While people only think of vertical placements, tabletops also take care of the horizontal surfaces. Additionally, you can choose to place your LCDs and tablets on top of the tables for better visibility. Keeping interactive displays on one or two tabletops will also increase brand engagement and recall value.

    • Hanging displays

      Are you worried that too many exhibits at the eye level might cover up your brand name and logo? What is keeping you from reaching for the skies? These hanging displays can take your brand colors to the ceiling of the arcade or hall for everyone to see.

      Intelligent placement of these hanging banners will ensure that the visitors will see these as soon as they step inside. You can choose between simple fabric print displays and backlit hanging displays. The choice will depend upon your budget and the installation permits the expo authorities provide.

    • Banner stands and literature stands

      These are the quintessential parts of any trade shows and business expos around the world. These banner stands are cost-effective, and they usually accompany more complicated display options like brochure racks, LED stands, LCD tabletops, and vertical wall fabric prints.

      Workstations and interactive technology at the kiosks in combination with these banner stands can help you convey the complete set of information about your brand to your target audience.

Now that you have an idea about trade show displays and portable display options, you can work on your on-floor strategy for broaching a new market. Whether you would want to challenge your competition directly or define an indomitable presence for yourself that depends on your brand personality and marketing principles.

However, with the correct trade expo display options, you have the chance of shining brighter than other brands that will be gunning for the same prospects.

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