What’s It With Ice Cream Prices – I Scream

Thursday, August 5, 2010, AM | Leave Comment

Come to think of it, the basic ingredients that go into making ice cream are milk, sugar, eggs. When a truck load of butter is added, the ice cream then comes to be known as Häagen-Dazs [By the way, it’s an American product – established by Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. The name suggests German or perhaps Scandinavian origin.] There are other brands as well marketed as “premium” ice cream with a truck load of butter.

In some places – and I am not talking about Beverly Hills or 5th Avenue in New York City – such as Columbus, Ohio, and Arroyo Seco, N.M, a small scoop for some brands will easily set your wallet back by $5 if not more. And that’s without the special “organic” toppings. In contrast, you can get a good serving of sundae with tasty toppings for a buck or perhaps with some change in one of the fast food nationally known restaurants.

So why bother going to places where you pay premium prices when you can get similar cold dessert at a much lower price? Do people go to such expensive places to satisfy their ego that they can afford such things?

I come from the land of plenty…

I was born and raised in a small town located somewhere in a third world country. Our refreshment used to be just “chai”. You boil water, add “chai” or lose-leaves tea to it, keep boiling till it dies and becomes so bitter that a truck load of sugar and a truck load of cream are added to “lighten” it a bit. If it is still bitter, another truck load of sugar finds its way inside the pot. The town is known for bitter-sweet “chai”. However, it costs less than 10 cents for a medium cup.

But why Starbucks?…

Perhaps Starbucks imported that recipe to America. It does the same thing. A truck load of sugar, a truck load of cream, a pinch of coffee and the product is sold as none-other-than Starbucks Coffee. I never had its coffee and hopefully I never will. But once in a while I check the price. With some extra stuff added on top of the “sud”, it can easily set you back 6 bucks for a medium cup.

And why SUV?…

SUV can easily set your bank balance back by more than $10,000 than if you bought a comparable-size sedan. Some safety data suggest that SUV is a lot more dangerous to drive than a flat sedan. The fatality rate is a lot higher. Then why bother buying it? Does it involve the same mentality that a Starbucks lover, “premium” ice cream lover, or my home-town chai lover has.

In a Nutshell
More and many more folks – rich or poor – are bombarded with advertisement of all sorts. Without thinking, most of the time – we fall for these ads. But for people who always complain about lack of money, it’s a shame that some of them get carried away and go for the Häagen-Dazs(s) and Starbucks of the world.

Oh! My dear people of the world! If you cannot afford the luxuries of the world, stop buying them. Get out of debt, fair and square. Then and only then you can live a good and prosperous life.

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