4 Ways to Make Your Business Stand Out
Monday, May 29, 2017, 6:00 AM | Leave Comment
With so many online tutorials offering free business advice, numerous fund gathering possibilities and the option of starting as a one-person startup, starting a business is easier than ever before.
This, however, is as good of a thing as it is bad since it means that regardless of the industry you choose, the competition will be tough.
So, one of the first things you need to do is make your business stand out.
Here are a few ways on how to do so.
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Work on your customer service
The first thing you need to think about when starting a business is your customer service.
There is no person out there who doesn’t like a special treatment; sadly, most business owners don’t get this one right the first time around.
For example, your customer service should be available 24/7 since for those running an online business there is little difference between 5 pm and 3 am.
Another thing you need to pay special attention to is the way in which your team receives complaints and negative feedback.
Of course, the customer is not always right, but avoiding conflict usually tends to be the most lucrative way to go.
All in all, the key to the right customer service lies in hiring the right people for this position.
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Innovative lead generations
Another thing you need to worry about is the lead generations your business creates.
Getting people to come to your website matters, but it should never be seen as paramount. Instead, you should try working a bit on making more qualified leads and luring in people who are likely to eventually become paying customers.
There are several ways to do so, like making a quiz, uploading a tutorial video, offering a free trial or even turning to traditional methods like telemarketing.
If you decide to opt for this choice, you can always contact experts in the field of lead generation from a Melbourne based company and ask for advice.
The last technique, in particular, yields great results in all your B2B engagements and makes you appear much more professional.
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Starting a blog
Another thing you need to consider doing is starting a blog.
By making your voice heard, you are giving your online persona a significant boost, which can only benefit the overall image of your business.
Of course, blogging is an arduous job, a job which you don’t have to do completely by yourself.
Still, for the sake of maintaining the quality of published content at a certain level, you should always work with the same content creators (when possible) and adhere to a strict set of rules when not.
If you manage to pull this last part right, you might even benefit from working with guest bloggers.
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An offer they can’t refuse
Finally, speaking of ‘making the offer your clients can’t refuse’, most people automatically assume this has something to do with money. This, however, is usually not so.
Regardless of how well funded you are at the beginning, if you lower your price too much, you will start losing money instead of making a profit.
Luckily, the above-mentioned free trial or a forgiving return policy can sometimes be all the encouragement that your clients need.
All in all, your options in this regard are nearly limitless.
Conclusion
Even though the above-mentioned four tips can be quite game-changing, on their own, they are not enough to guarantee success.
You see, as long as your offer is more expensive than that of your competitors, or the service you provide is of lower quality, no amount of standing out will be able to help you.
This idea of ‘being unique’ is only there to give you a slight competitive edge amongst those who would otherwise be your peers. Nothing more. Still, an advantage like that is far from being insignificant.
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Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.
