Online vs. Offline Branding – The Pros and the Cons
Friday, February 12, 2016, 6:00 AM | Leave Comment
Building a brand is everything but easy. It is pretty similar to building an empire: it is hard work and you need a lot of patience, willpower and most importantly – good ideas.
But nowadays, things have changed a bit. More and more people are relying on the technological development and its innovations and for a good reason too.
There are a lot of advancements and helpful tools hidden in online branding, but it is important to remember the traditional means of marketing as well, which were used in the development of many huge companies we see today.
Here you will have an opportunity to see and compare both the pros and cons of online and offline branding:
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Online Branding
Pros
Perhaps the biggest benefit of online branding is, in fact, its availability and ability to reach people.
Using certain online tools like various social networks, channels, websites and blogs, it becomes much easier to target certain groups of people and attract possible clientele.
Also, online marketing is actually much more affordable than the traditional means of promotion, as pretty much everything can be covered online with little to no money.
The accessibility of information is also a crucial factor when it comes to online marketing, as people can access certain important information about your brand in a manner of seconds.
Cons
Of course, even with the best technology, there will always be some disadvantages in certain fields. Online branding, as useful as it is, has its downsides as well.
The negative side of online marketing is that it requires a lot of patience and dedication. This means that full attention must be given to a project like this one.
It is also not very easy to grasp all the aspects of internet management, so it could become overwhelming at certain times.
Another con of this advertising mean is the abundance of information that could be quite confusing and also misleading information from scam artists looking to get some easy money.
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Offline Branding
Pros
Traditional marketing techniques have proven to be quite successful in previous years.
One of the biggest advantages of traditional branding is the face-to-face contact you can achieve with your customers, which cannot be accomplished through internet.
This branding style develops a more personal ambient where the customers feel more familiar and pleasant.
Also, holding events or promotions and giving away promotional products like customized mugs, t-shirts, colorful branded umbrellas and pens has shown to have a high success rate.
After all, a satisfied customer is the best advertising technique you will need.
Cons
If you have a really tight budget reserved for this type of promotion, then traditional marketing could be quite challenging.
Although quite effective, this way of marketing requires a lot of investing in promotional products, organizing events, advertising in newspapers and television.
Also a great disadvantage is its lack of timeliness. When practicing traditional branding, it becomes much harder to respond to certain changes in the marketplace.
This way of advertising also offers less information and it is much harder to target the audience you wish to attract.
Every beginning is difficult, that is a fact. But with a good marketing campaign, a quality team of people and some fresh and innovative designs, there is no need to be afraid.
Promoting a business can be done in many different ways, and like shown here, all these methods have their advantages and disadvantages.
The key is finding the appropriate correlation between the two and creating something that will be suitable for your business and its needs.
Combining the two methods of branding also represents a lucrative venture.
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